How to Maximize Sales and Minimize Waste with a Dedicated Mobile Shopping Campaign

By Anthony Capetola on Feb 18, 2019

It truly is becoming a mobile-first world, especially in the realm of ecommerce.

According to Statista, nearly 40% of all ecommerce sales in 2018 and in the US alone were attributed to shoppers using mobile devices to purchase goods online.

That figure is estimated to near 45% as of 2019, and by 2021 over half of all ecommerce sales in the US are expected to stem from mobile shopping.

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Google Has Updated Policies for Showcase Shopping Ads

By Anthony Capetola on Aug 08, 2018

Notices have just started pouring in for retailers who are utilizing one of the more recent additions  to Google Shopping: Showcase Shopping Ads.

Google has announced a minor change to select governing policies about Showcase Shopping Ads.

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