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Topic: Shopping Ads

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How to Set Up Shopping Campaigns for Microsoft Bing
By Richard Aviles on January 14, 2022

When eCommerce retailers are looking to get their products in front of searchers online, many will default to Google Shopping. And although Google still leads the pack in overall market...

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How To Get The Most Out Of Google Smart Shopping
By Richard Aviles on May 27, 2021

Smart Shopping has made it easier than ever for retailers to effectively advertise their products on Google and achieve their sales goals.

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Google Shopping: The Line Between Organic and Ads Becomes Less Blurry
By Tony Capetola on July 2, 2020

Initially the change began only for mobile device shoppers back in November 2019, but as of June 30th, Shopping Ads have received more prominent Ad labeling on the main search results...

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New in Google Shopping: Gmail Ads and Price Competitiveness
By Tony Capetola on February 6, 2020

Two new changes for Shopping ads - one already available and another on the way - just recently came to light. On one hand, a more public announcement today released by Google will be...

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Google is Changing the Rules for Unique Product Identifiers
By Tony Capetola on August 21, 2019

Yet another announcement from Google, and this time it is all about product feeds and unique product identifiers. Specifically though, Google will be enforcing new rules for retailers as...

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