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Topic: Shopping Ads

Google Shopping E-Commerce SEM PPC ecommerce Shopping Ads

Google Shopping: The Line Between Organic and Ads Becomes Less Blurry
By Tony Capetola on July 2, 2020

Initially the change began only for mobile device shoppers back in November 2019, but as of June 30th, Shopping Ads have received more prominent Ad labeling on the main search results...

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Google Shopping Google Merchant Center Google Ads Showcase Shopping Ads Shopping Ads

New in Google Shopping: Gmail Ads and Price Competitiveness
By Tony Capetola on February 6, 2020

Two new changes for Shopping ads - one already available and another on the way - just recently came to light. On one hand, a more public announcement today released by Google will be...

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Google Merchant Center E-Commerce SEM PPC Product Data Feed Optimization Feeds Product Data Feeds Shopping Ads

Google is Changing the Rules for Unique Product Identifiers
By Tony Capetola on August 21, 2019

Yet another announcement from Google, and this time it is all about product feeds and unique product identifiers. Specifically though, Google will be enforcing new rules for retailers as...

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Google Shopping SEM PPC ecommerce Google Ads Shopping Ads

Google Ads Is Killing Off Accelerated Delivery for Shopping and Search Campaigns [UPDATED]
By Tony Capetola on August 20, 2019

Yes, it is true - Accelerated Delivery is going bye bye. "Starting 1st October, accelerated budget delivery will no longer be available on Search campaigns, Shopping campaigns, or shared...

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Google Shopping E-Commerce SEM PPC Shopping Ads Smart Shopping

We Now Support Google Smart Shopping Campaigns
By Tony Capetola on July 24, 2019

Smart Shopping Campaigns are now live in our Full Access plans for Google Shopping campaign manager.  This adds an entirely new layer to our app's capabilities that could be of great...

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