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Topic: Shopping Actions

Google Shopping Google Merchant Center Product Data Product Data Feeds Shopping Actions Google Ads Surfaces across Google

Google Announces its 2020 Product Data Feed Specifications Update for Merchant Center
By Tony Capetola on June 16, 2020

Early this morning emails starting arriving for Google Merchant Center account owners, announcing a full round of changes to product data feed specifications for 2020.

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Are You a Top Retailer on Google Shopping Actions?
By Tony Capetola on November 6, 2019

Now that Google Express is officially gone, the New Google Shopping Experience has taken over. For retailers though, it is the Shopping Actions program that you would be most familiar...

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Google Shopping E-Commerce ecommerce Google Express Shopping Actions

Google Express Officially Merges into the New Google Shopping Experience
By Tony Capetola on October 8, 2019

Last month we reported on the pending official "sunset" of Google Express as it would be merged with the new Google Shopping experience that recently launched in the US. Well, last week,...

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Google Shopping Google Merchant Center Google Express Shopping Actions

Google Express is Merging Fully with Google Shopping in a Few Weeks
By Tony Capetola on September 12, 2019

The last 24 hours or so has brought some much-anticipated "closure" to the uncertainty surrounding plans for Google's marketplace shopping destination Google Express. Well, revelation,...

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Google Shopping E-Commerce ecommerce E-Commerce Marketing Google Express Shopping Actions Showcase Shopping Ads

Goodbye Google Express, Hello The New Google Shopping Experience
By Tony Capetola on May 14, 2019

“I am excited to share three new Shopping announcements, with you all here, today.” This was the true opener from Oliver Heckmann, VP of Travel and Shopping at Google, for with it came...

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