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Topic: Sem

E-Commerce SEM PPC Product Data Feed Optimization Feeds Product Data Feeds New Feature Release ecommerce E-Commerce Marketing Bing Shopping Bing Ads Bing Bing Merchant Center

You Can Now Set Up Your Bing Shopping Feed For Free Using Sales & Orders!
By Tony Capetola on June 26, 2018

We are super excited to announce the official launch of our Bing Shopping Feed Tool. You can now extend the reach of your product advertising to an entirely new sector of shoppers...

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Google Shopping SEM Selling Online Online Marketing Google CRO

6 Product Landing Page Optimization Tips for Higher Conversion Rates
By Richard Aviles on March 1, 2018

In today’s hyper competitive e-commerce environment, it’s no surprise that there are more searches in Google related to Conversion Rate Optimization than ever before.

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Google Shopping SEM PPC Google E-Commerce Marketing

Google Shopping Pro Optimization Tip: Building a Top Performers Campaign
By Richard Aviles on February 28, 2018

Effective Google Shopping strategy doesn't necessarily need to be overly complicated. In our latest video, Marketing Manager Tony Capetola details a very simple optimization technique...

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AdWords E-Commerce SEM PPC Remarketing Dynamic Remarketing

AdWords Remarketing and Dynamic Remarketing Campaigns Now Expanded to Gmail
By Tony Capetola on November 10, 2017

Yesterday, Inside AdWords published a lovely reminder about some of the new innovations from Merchant Center and AdWords. My reaction went something like this: “New stuff? No ☹.” ...

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AdWords Google Shopping Google Merchant Center E-Commerce SEM PPC Feeds Google Customer Reviews

Google Shopping Cyber Monday Prep Part 4: Utilizing Merchant Center Programs
By Richard Aviles on November 6, 2017

November is officially here, which means the holiday commercials have already begun, and Cyber Monday is only a few weeks away. As we continue to march on towards the busiest day of the...

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