Sando Blog

By

Stay up to date

Topic: Sem

AdWords Google Shopping Google Analytics SEM PPC

Last Week in Google AdWords: Google Optimize, Google Surveys 360, The New AdWords Experience
By Anthony Capetola on May 31, 2017

We are approaching the end of May 2017 and with just one month left in the quarter, Google has already launched a number of exciting programs and updates for Google AdWords. Here’s the...

Continue Reading

AdWords Google Shopping Google Merchant Center Google Analytics E-Commerce SEM PPC

RLSA: The Power Of Audience-Based Remarketing for Google Shopping
By Anthony Capetola on May 15, 2017

When RLSA (Remarketing Lists for Search Ads) was released for Google Shopping, many retailers immediately jumped on the bandwagon. The audience-based remarketing tactic became a key...

Continue Reading

AdWords Google Shopping Google Merchant Center Google Analytics E-Commerce SEM PPC

The Great Divide: Google Shopping Versus Text Ads
By Anthony Capetola on April 27, 2017

With every year that passes, Google Shopping becomes more and more crucial to the success of E-Commerce marketing and advertising. We took a look back at how, from 2015 to 2016, Google...

Continue Reading

AdWords Google Shopping Google Merchant Center Google Analytics Press Releases IRCE Trade Shows E-Commerce SEM PPC

We’re Headed to IRCE 2017: Join Us At Booth 667
By Anthony Capetola on April 25, 2017

For the past several years, the Sales & Orders team has headed off to McCormick Place West, Chicago for what could be the largest internet retailer show in the US. We are more than...

Continue Reading

Stay up to date