There are few things more frustrating than preventable waste, especially when it comes to advertising budgets. This notion rings especially true in the realm of Google Shopping. It’s...Continue Reading
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Once again, we are approaching Q4 and most retailers have (or should have) implemented some type of optimization for their Google Shopping campaigns. This could have been something as...Continue Reading
When you run a Google Shopping campaign with a large inventory of products on the ID level, it is standard that a sizable percentage of your products will not get impressions. There are...Continue Reading
Digital advertising is crucial for almost every e-commerce store. Social media and SEO will only take you so far. And they take a long time to get you there in the first place. Online...Continue Reading
Retailers and marketers to take full advantage of segmentation and, over the years, we have seen the monumental impact that proper segmentation can have on Google Shopping performance...Continue Reading