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AdWords Google Shopping E-Commerce SEM PPC

6 Ways to Cut Wasted Ad Spend in Google Shopping
By Richard Aviles on October 5, 2017

There are few things more frustrating than preventable waste, especially when it comes to advertising budgets. This notion rings especially true in the realm of Google Shopping. It’s...

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AdWords Google Shopping E-Commerce SEM PPC AdWords Editor

How to Build Top Performers Google Shopping Campaigns in AdWords
By Anthony Capetola on September 18, 2017

Once again, we are approaching Q4 and most retailers have (or should have) implemented some type of optimization for their Google Shopping campaigns. This could have been something as...

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Google Shopping Google Merchant Center E-Commerce SEM PPC AdWords Editor

How To Get Visibility For Zero Impression Products In Google Shopping Campaigns
By John Sciacchitano on July 3, 2017

When you run a Google Shopping campaign with a large inventory of products on the ID level, it is standard that a sizable percentage of your products will not get impressions. There are...

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AdWords Google Shopping E-Commerce SEM PPC Digital Marketing Online Marketing Digital Advertising Online Advertising

Why Your Digital Advertising Plan Needs to Include Google Shopping
By Melanie Grano on June 26, 2017

Digital advertising is crucial for almost every e-commerce store. Social media and SEO will only take you so far. And they take a long time to get you there in the first place. Online...

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AdWords Google Shopping E-Commerce SEM PPC

2 AdWords Segmentation Tactics Every Retailer Needs to Know For Google Shopping
By Anthony Capetola on June 13, 2017

Retailers and marketers to take full advantage of segmentation and, over the years, we have seen the monumental impact that proper segmentation can have on Google Shopping performance...

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