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Google Shopping SEM PPC Google E-Commerce Marketing

Google Shopping Pro Optimization Tip: Building a Top Performers Campaign
By Richard Aviles on February 28, 2018

Effective Google Shopping strategy doesn't necessarily need to be overly complicated. In our latest video, Marketing Manager Tony Capetola details a very simple optimization technique...

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AdWords E-Commerce SEM PPC Remarketing Dynamic Remarketing

AdWords Remarketing and Dynamic Remarketing Campaigns Now Expanded to Gmail
By Anthony Capetola on November 10, 2017

Yesterday, Inside AdWords published a lovely reminder about some of the new innovations from Merchant Center and AdWords. My reaction went something like this: “New stuff? No ☹.” ...

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AdWords Google Shopping Google Merchant Center E-Commerce SEM PPC Feeds Google Customer Reviews

Google Shopping Cyber Monday Prep Part 4: Utilizing Merchant Center Programs
By Richard Aviles on November 6, 2017

November is officially here, which means the holiday commercials have already begun, and Cyber Monday is only a few weeks away. As we continue to march on towards the busiest day of the...

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AdWords Google Shopping E-Commerce SEM PPC Selling Online Google

Google Shopping Cyber Monday Prep Part 3: Opportunities
By Richard Aviles on October 26, 2017

When it comes to preparing for the busy holiday season, specifically Cyber Monday, optimizing your AdWords campaigns for success can be a very cumbersome task. And while you’ll need to...

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AdWords Google Shopping E-Commerce SEM PPC How-To Google Analytics

Google Shopping Cyber Monday Prep Part 2: Building Brand-Based Campaigns
By Richard Aviles on October 20, 2017

With the busy holiday season right around the corner, it’s important to take steps to not only make sure your e-commerce store is looking its absolute best, but to also focus on how...

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