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SEM Bing Merchant Center Microsoft Microsoft Advertising Shopping Ads

How to Set Up Shopping Campaigns for Microsoft Bing
By Richard Aviles on January 14, 2022

When eCommerce retailers are looking to get their products in front of searchers online, many will default to Google Shopping. And although Google still leads the pack in overall market...

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E-Commerce SEM Digital Advertising Bing Shopping Microsoft Microsoft Advertising

The 2022 Beginners Guide to Microsoft Advertising (Formerly Bing Ads)
By Richard Aviles on January 7, 2022

In recent years, Microsoft has taken major strides in improving their ad interface and delivery system, making it more user friendly, responsive and above all else, fresh. That's why so...

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Google Shopping Google Merchant Center SEM Google

Competitive Visibility Report Now Available In Google Merchant Center
By Richard Aviles on December 2, 2021

The Competitive Visibility Report, Google Merchant Centers' latest open beta program, is now available for US e-commerce retailers using the platform and advertising products in Google...

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SEM PPC Selling Online Digital Marketing E-Commerce Marketing

Google Performance Max Campaigns Enter Beta Testing
By Richard Aviles on June 7, 2021

Google's latest automated campaign type has been officially cleared for beta launch after successfully yielding positive results in early-phase close testing.

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E-Commerce SEM PPC Remarketing ecommerce Bing Shopping Bing Ads Microsoft Advertising

E-Commerce Game Changer: Remarketing Audiences for Bing Shopping Campaigns
By Tony Capetola on July 8, 2020

The coronavirus pandemic has accelerated the e-commerce industry several years into the future, and merchants must be thinking about how to do the same with their advertising.

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