In today’s hyper competitive e-commerce environment, it’s no surprise that there are more searches in Google related to Conversion Rate Optimization than ever before.
Effective Google Shopping strategy doesn't necessarily need to be overly complicated.
In our latest video, Marketing Manager Tony Capetola details a very simple optimization technique that can drive up your top line revenue, and help you make more sales.
Yesterday, Inside AdWords published a lovely reminder about some of the new innovations from Merchant Center and AdWords.
My reaction went something like this:
“New stuff? No ☹.”
“Wait!!!!” New stuff? YES!!!! 😊”
November is officially here, which means the holiday commercials have already begun, and Cyber Monday is only a few weeks away.
As we continue to march on towards the busiest day of the e-commerce year, it’s vital that your Google Shopping campaigns are optimized and ready to shine.
When it comes to preparing for the busy holiday season, specifically Cyber Monday, optimizing your AdWords campaigns for success can be a very cumbersome task.
And while you’ll need to perform and uncover most of the improvements yourself, Google does lend you a helping hand via Opportunities.