Google Product Feed Specifications Update for 2018

By Anthony Capetola on Jun 27, 2018

Google has announced this years updates to Product Feed Specifications!

We see these every year as Google continues to seek to improve the Shopping experience for both consumers and retailers alike.

This years updates follow a bit of a theme in that certain requirements and how products may be disapproved are being relaxed.

Continue Reading

You Can Now Set Up Your Bing Shopping Feed For Free Using Sales & Orders!

By Anthony Capetola on Jun 26, 2018

We are super excited to announce the official launch of our Bing Shopping Feed Tool. You can now extend the reach of your product advertising to an entirely new sector of shoppers searching for products online.

The best part is that we’re making it super easy to get started, and it’s FREE for up to 100,000 products!

Continue Reading

6 Product Landing Page Optimization Tips for Higher Conversion Rates

By Richard Aviles on Mar 01, 2018

In today’s hyper competitive e-commerce environment, it’s no surprise that there are more searches in Google related to Conversion Rate Optimization than ever before.

Continue Reading

Google Shopping Pro Optimization Tip: Building a Top Performers Campaign

By Richard Aviles on Feb 28, 2018

Effective Google Shopping strategy doesn't necessarily need to be overly complicated.

In our latest video, Marketing Manager Tony Capetola details a very simple optimization technique that can drive up your top line revenue, and help you make more sales.

Continue Reading

AdWords Remarketing and Dynamic Remarketing Campaigns Now Expanded to Gmail

By Anthony Capetola on Nov 10, 2017

Yesterday, Inside AdWords published a lovely reminder about some of the new innovations from Merchant Center and AdWords.

My reaction went something like this:

“New stuff? No ☹.”

“Wait!!!!” New stuff? YES!!!! 😊”

Continue Reading