6 Product Landing Page Optimization Tips for Higher Conversion Rates

By Richard Aviles on Mar 01, 2018

In today’s hyper competitive e-commerce environment, it’s no surprise that there are more searches in Google related to Conversion Rate Optimization than ever before.

Continue Reading

Google Shopping Pro Optimization Tip: Building a Top Performers Campaign

By Richard Aviles on Feb 28, 2018

Effective Google Shopping strategy doesn't necessarily need to be overly complicated.

In our latest video, Marketing Manager Tony Capetola details a very simple optimization technique that can drive up your top line revenue, and help you make more sales.

Continue Reading

AdWords Remarketing and Dynamic Remarketing Campaigns Now Expanded to Gmail

By Anthony Capetola on Nov 10, 2017

Yesterday, Inside AdWords published a lovely reminder about some of the new innovations from Merchant Center and AdWords.

My reaction went something like this:

“New stuff? No ☹.”

“Wait!!!!” New stuff? YES!!!! 😊”

Continue Reading

Google Shopping Cyber Monday Prep Part 4: Utilizing Merchant Center Programs

By Richard Aviles on Nov 06, 2017

November is officially here, which means the holiday commercials have already begun, and Cyber Monday is only a few weeks away.

As we continue to march on towards the busiest day of the e-commerce year, it’s vital that your Google Shopping campaigns are optimized and ready to shine.

Continue Reading

Google Shopping Cyber Monday Prep Part 3: Opportunities

By Richard Aviles on Oct 26, 2017

When it comes to preparing for the busy holiday season, specifically Cyber Monday, optimizing your AdWords campaigns for success can be a very cumbersome task.

And while you’ll need to perform and uncover most of the improvements yourself, Google does lend you a helping hand via Opportunities.

Continue Reading