We're extremely excited to announce that through our newly launched Comparison Shopping Service, PriceJoy®, we are now an Official Google CSS Partner.
By leveraging PriceJoy®, both EU-based and EU-targeting retailers can now list their products in the new, dedicated positions for Comparison Shopping Services on Google Shopping.
It was the major talk of the town for a few months this year: The EU’s incredible anti-trust case against Google, but more specifically how Google had to alter Google Shopping in the European market altogether.
(You can read the exact details outlined in a memo released by the European Commission here.)
The bare bones of it all essentially boiled down to the belief that Google was allegedly abusing its market hold over comparison shopping in the EU. The European Commission alleged that Google was “favoring its own content and thus muscling out” its competitors in the various CSEs or Comparison Shopping Engines out there.
So, we’ve received quite a few questions regarding two of the most interesting ways Google is looking to transform online shopping: Shopping Actions and Google Express.
Shopping Actions, officially announced in March of this year, has essentially taken the place of the now retired Purchases on Google program.
For consumers, Shopping Actions seeks to create a far more seamless purchase journey between Google Search (Shopping too!), and even through Google Assistant such as on Google Home devices.
Essentially, shoppers can leverage the various Google products and platforms to make online purchasing quicker and easier.
In today’s hyper competitive e-commerce environment, it’s no surprise that there are more searches in Google related to Conversion Rate Optimization than ever before.
The dreaded cart abandonment curse. It's every e-commerce business owner's worst nightmare.
You've spent thousands of hours and dollars building a store you know people love, but as soon as they put products in their cart, they leave.
Sometimes never even coming back.
And it's driving you insane.
