Slash Your Cart Abandonment Rates With These 8 Strategies

By David Oragui on Oct 30, 2017

The dreaded cart abandonment curse. It's every e-commerce business owner's worst nightmare.

You've spent thousands of hours and dollars building a store you know people love, but as soon as they put products in their cart, they leave.

Sometimes never even coming back.

And it's driving you insane.

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Google Shopping Cyber Monday Prep Part 3: Opportunities

By Richard Aviles on Oct 26, 2017

When it comes to preparing for the busy holiday season, specifically Cyber Monday, optimizing your AdWords campaigns for success can be a very cumbersome task.

And while you’ll need to perform and uncover most of the improvements yourself, Google does lend you a helping hand via Opportunities.

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How Selling on Instagram Can Generate Long-Term Customers

By Matt Duczeminski on Oct 23, 2017

Last week, we dove into the best practices and nuances of product photography.

In keeping with the spirit of creating attractive and engaging visual content, today we’re going to discuss how your company can benefit from maintaining an active presence on Instagram.

In this article, we’ll go over the fundamental aspects of creating an engaging Instagram profile and presence, and take a look at some of the creative ways in which some majorly successful brands have done so.

We’ll then discuss how you can use this engagement as leverage to get your followers to ultimately buy from your ecommerce store.

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Google Shopping Cyber Monday Prep Part 1: Website Optimization

By Richard Aviles on Oct 12, 2017

In the world of e-commerce, there are a lot of moving parts.

While it may be difficult to categorize which ones are more important than others, it’s critical to understand the importance of your website and how it relates to consumer behavior.

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5 Ways Cognitive Biases Can Boost Your E-Commerce Conversions

By Melanie Grano on Jun 29, 2017

Some people are just plain irrational, aren’t they?

But not you.

Nope, you make completely logical decisions based on facts.

Wrong.

Unfortunately that’s your bias blind spot in action. It makes you believe, incorrectly, that you are less vulnerable to biases than other people.

In fact all us humans are incredibly irrational creatures. We make hundreds of illogical decisions every day without even realizing it. Worst of all, we convince ourselves that these decisions were the correct ones to make.

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