The Skinny on Google's Shopping Actions and Google Express

By Anthony Capetola on Jul 18, 2018

So, we’ve received quite a few questions regarding two of the most interesting ways Google is looking to transform online shopping: Shopping Actions and Google Express.

Shopping Actions, officially announced in March of this year, has essentially taken the place of the now retired Purchases on Google program.

For consumers, Shopping Actions seeks to create a far more seamless purchase journey between Google Search (Shopping too!), and even through Google Assistant such as on Google Home devices.

Essentially, shoppers can leverage the various Google products and platforms to make online purchasing quicker and easier.

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6 Product Landing Page Optimization Tips for Higher Conversion Rates

By Richard Aviles on Mar 01, 2018

In today’s hyper competitive e-commerce environment, it’s no surprise that there are more searches in Google related to Conversion Rate Optimization than ever before.

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Slash Your Cart Abandonment Rates With These 8 Strategies

By David Oragui on Oct 30, 2017

The dreaded cart abandonment curse. It's every e-commerce business owner's worst nightmare.

You've spent thousands of hours and dollars building a store you know people love, but as soon as they put products in their cart, they leave.

Sometimes never even coming back.

And it's driving you insane.

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Google Shopping Cyber Monday Prep Part 3: Opportunities

By Richard Aviles on Oct 26, 2017

When it comes to preparing for the busy holiday season, specifically Cyber Monday, optimizing your AdWords campaigns for success can be a very cumbersome task.

And while you’ll need to perform and uncover most of the improvements yourself, Google does lend you a helping hand via Opportunities.

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How Selling on Instagram Can Generate Long-Term Customers

By Matt Duczeminski on Oct 23, 2017

Last week, we dove into the best practices and nuances of product photography.

In keeping with the spirit of creating attractive and engaging visual content, today we’re going to discuss how your company can benefit from maintaining an active presence on Instagram.

In this article, we’ll go over the fundamental aspects of creating an engaging Instagram profile and presence, and take a look at some of the creative ways in which some majorly successful brands have done so.

We’ll then discuss how you can use this engagement as leverage to get your followers to ultimately buy from your ecommerce store.

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