Google Shopping Cyber Monday Prep Part 1: Website Optimization

By Richard Aviles on Oct 12, 2017

In the world of e-commerce, there are a lot of moving parts.

While it may be difficult to categorize which ones are more important than others, it’s critical to understand the importance of your website and how it relates to consumer behavior.

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5 Ways Cognitive Biases Can Boost Your E-Commerce Conversions

By Melanie Grano on Jun 29, 2017

Some people are just plain irrational, aren’t they?

But not you.

Nope, you make completely logical decisions based on facts.

Wrong.

Unfortunately that’s your bias blind spot in action. It makes you believe, incorrectly, that you are less vulnerable to biases than other people.

In fact all us humans are incredibly irrational creatures. We make hundreds of illogical decisions every day without even realizing it. Worst of all, we convince ourselves that these decisions were the correct ones to make.

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How To Advertise Online And The Best Digital Platforms To Use

By Melanie Grano on Jun 21, 2017

No one likes wasting money on marketing and advertising. That’s why TV and print advertising are having such a tough time of it. Savvy entrepreneurs and marketing managers are finally waking up to the fact that obtaining a measurable ROI from these traditional media forms is tough, if not impossible.

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How to Write Product Descriptions That Convert and Increase Sales

By Melanie Grano on Jun 20, 2017

Do you ever find yourself getting deja vu when shopping online? If you’re looking for a particular product, it could, because you’re reading the same product description over and over again.

And I bet it isn’t any good, either!

Let’s face it, most product descriptions are woeful. That’s why good ones have such a huge impact. Yes, great product descriptions can improve your sales, but they can also achieve a whole lot more.

Read on if you want to find out how killer product descriptions can impact your business and learn to start writing them today.

What are the benefits of good eCommerce product descriptions?

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Pricing Strategies to Help Your E-Commerce Business Sell More Online

By Anthony Capetola on May 09, 2017

Few things are more vital to the success of your online store than the prices of your product.

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