Google Customer Match Audiences Can Now Target by Home Address and Phone Number

By Richard Aviles on Dec 18, 2017

Google’s Customer Match audience targeting just got even more comprehensive. Now, advertisers can remarket to known customers by phone number and mailing address in addition to the already existing targeting by e-mail address.

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AdWords Remarketing and Dynamic Remarketing Campaigns Now Expanded to Gmail

By Anthony Capetola on Nov 10, 2017

Yesterday, Inside AdWords published a lovely reminder about some of the new innovations from Merchant Center and AdWords.

My reaction went something like this:

“New stuff? No ☹.”

“Wait!!!!” New stuff? YES!!!! 😊”

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