Google’s Customer Match audience targeting just got even more comprehensive. Now, advertisers can remarket to known customers by phone number and mailing address in addition to the already existing targeting by e-mail address.
Yesterday, Inside AdWords published a lovely reminder about some of the new innovations from Merchant Center and AdWords.
My reaction went something like this:
“New stuff? No ☹.”
“Wait!!!!” New stuff? YES!!!! 😊”