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Topic: Product Data

AdWords Google Shopping Google Merchant Center E-Commerce Product Data Feed Optimization Product Data Feeds

Google Shopping Updating Shipping Weight and Shipping Attributes for Merchant Center Product Feeds
By Tony Capetola on June 1, 2017

Attention Retailers Around the World! Today, Google announced changes being made to Google Shopping Product Data Specifications. More specifically, the changes introduce maximum values...

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AdWords Google Shopping Google Merchant Center Google Analytics E-Commerce Product Data Feed Optimization Feeds Product Data Feeds

2 Google Shopping Product Feed Optimization Tips For Increasing Exposure
By John Sciacchitano on May 11, 2017

Optimization of Google Shopping campaigns comes down to more than just bid changes and other adjustments you can make in AdWords. The quality of your Product Feed will also play a huge...

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