Google Merchant Center to Enable Automatic Item Updates by Default [Starting October 31st 2017]

By Anthony Capetola on Oct 17, 2017

As of today, emails have started coming in regarding a small update Google is making to the Automatic Item Updates feature for Merchant Center and feeds.

Automatic Item Updates is nothing new to Google Shopping.

The feature in Merchant Center allows Google to ping one’s E-Commerce website and automatically update price and availability attributes in Google Shopping based on what is found on the site.

For Automatic Item Updates to work, retailers must implement structured data markup on their website such as with schema.org annotations.

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More Updates For Google Merchant Center 2017

By Anthony Capetola on Sep 20, 2017

Nope! You aren’t seeing doubles. Well, sort of, at least. About a month ago we reported on the new feeds experience in Google Merchant Center.

Yesterday, Inside AdWords revealed what we didn’t get to mention last time.

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Google Shopping Updating Shipping Weight and Shipping Attributes for Merchant Center Product Feeds

By Anthony Capetola on Jun 01, 2017

Attention Retailers Around the World!

Today, Google announced changes being made to Google Shopping Product Data Specifications. More specifically, the changes introduce maximum values for both the ‘shipping’ (price) and ‘shipping_weight’ attributes.

The maximums will be introduced beginning June 26th 2017.

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2 Google Shopping Product Feed Optimization Tips For Increasing Exposure

By John Sciacchitano on May 11, 2017

Optimization of Google Shopping campaigns comes down to more than just bid changes and other adjustments you can make in AdWords. The quality of your Product Feed will also play a huge role in the visibility of your products, as well as the relevancy of your products to the search queries used by potential customers.

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