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Topic: Product Data

Google Shopping Google Merchant Center Product Data Product Data Feeds Shopping Actions Google Ads Surfaces across Google

Google Announces its 2020 Product Data Feed Specifications Update for Merchant Center
By Tony Capetola on June 16, 2020

Early this morning emails starting arriving for Google Merchant Center account owners, announcing a full round of changes to product data feed specifications for 2020.

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Google Merchant Center Product Data Feeds Product Data Feeds Surfaces across Google

Surfaces Across Google Just Got Better For Apparel Retailers
By Tony Capetola on January 16, 2020

Yesterday, Google Group Product Manager Denise Ho announced a revamped experience for Google Search that explicitly affects apparel and accessory retailers. The best part? You won't be...

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Google Merchant Center E-Commerce SEM PPC Product Data Feed Optimization Feeds Product Data Feeds Shopping Ads

Google is Changing the Rules for Unique Product Identifiers
By Tony Capetola on August 21, 2019

Yet another announcement from Google, and this time it is all about product feeds and unique product identifiers. Specifically though, Google will be enforcing new rules for retailers as...

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Google Shopping Google Merchant Center E-Commerce Product Data Feeds Product Data Feeds

New Google Merchant Center Shipping Requirements for Select Countries
By Tony Capetola on May 1, 2019

As of July 31st, 2019, retailers with country of sale set to Austria, Belgium, Canada, Ireland, or Poland will be required to submit accurate shipping rates for their product feeds in...

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Google Shopping Product Data Feed Optimization Product Data Feeds

Google Product Category Now Only Optional in Google Shopping
By Tony Capetola on March 27, 2019

The first of 2019's Google Product Feed Specifications updates is now official! Emails have just been received - Google Product Category has now been made optional for ALL PRODUCT...

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