How to Write Product Descriptions That Convert and Increase Sales

By Melanie Grano on Jun 20, 2017

Do you ever find yourself getting deja vu when shopping online? If you’re looking for a particular product, it could, because you’re reading the same product description over and over again.

And I bet it isn’t any good, either!

Let’s face it, most product descriptions are woeful. That’s why good ones have such a huge impact. Yes, great product descriptions can improve your sales, but they can also achieve a whole lot more.

Read on if you want to find out how killer product descriptions can impact your business and learn to start writing them today.

What are the benefits of good eCommerce product descriptions?

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Google Shopping Updating Shipping Weight and Shipping Attributes for Merchant Center Product Feeds

By Anthony Capetola on Jun 01, 2017

Attention Retailers Around the World!

Today, Google announced changes being made to Google Shopping Product Data Specifications. More specifically, the changes introduce maximum values for both the ‘shipping’ (price) and ‘shipping_weight’ attributes.

The maximums will be introduced beginning June 26th 2017.

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2 Google Shopping Product Feed Optimization Tips For Increasing Exposure

By John Sciacchitano on May 11, 2017

Optimization of Google Shopping campaigns comes down to more than just bid changes and other adjustments you can make in AdWords. The quality of your Product Feed will also play a huge role in the visibility of your products, as well as the relevancy of your products to the search queries used by potential customers.

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