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Topic: Ppc

SEM PPC Selling Online Digital Marketing E-Commerce Marketing

Google Performance Max Campaigns Enter Beta Testing
By Richard Aviles on June 7, 2021

Google's latest automated campaign type has been officially cleared for beta launch after successfully yielding positive results in early-phase close testing.

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Google Shopping PPC ecommerce Shopping Ads Smart Shopping

How To Get The Most Out Of Google Smart Shopping
By Richard Aviles on May 27, 2021

Smart Shopping has made it easier than ever for retailers to effectively advertise their products on Google and achieve their sales goals.

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PPC Digital Advertising Taxes

Maryland Passed A Digital Advertising Tax, Here's What That Means For Ecommerce
By Tony Capetola on March 4, 2021

On February 12th, 2021, Maryland became the first US state to pass a broad stroke digital advertising tax aimed at attempting to balance the equation between big tech influence and...

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PPC Google Ads Search Engine Marketing

Google Will Stop Selling Ads Based On Browsing History
By Tony Capetola on March 4, 2021

In a move that has been long in the making, Google has officially announced that it will stop selling ads (via Google Ads) based on one's browsing history from website to website.

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E-Commerce SEM PPC Remarketing ecommerce Bing Shopping Bing Ads Microsoft Advertising

E-Commerce Game Changer: Remarketing Audiences for Bing Shopping Campaigns
By Tony Capetola on July 8, 2020

The coronavirus pandemic has accelerated the e-commerce industry several years into the future, and merchants must be thinking about how to do the same with their advertising.

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