On February 12th, 2021, Maryland became the first US state to pass a broad stroke digital advertising tax aimed at attempting to balance the equation between big tech influence and...
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On February 12th, 2021, Maryland became the first US state to pass a broad stroke digital advertising tax aimed at attempting to balance the equation between big tech influence and...
Continue ReadingPPC Google Ads Search Engine Marketing
In a move that has been long in the making, Google has officially announced that it will stop selling ads (via Google Ads) based on one's browsing history from website to website.
Continue ReadingE-Commerce SEM PPC Remarketing ecommerce Bing Shopping Bing Ads Microsoft Advertising
The coronavirus pandemic has accelerated the e-commerce industry several years into the future, and merchants must be thinking about how to do the same with their advertising.
Continue ReadingGoogle Shopping E-Commerce SEM PPC ecommerce Shopping Ads
Initially the change began only for mobile device shoppers back in November 2019, but as of June 30th, Shopping Ads have received more prominent Ad labeling on the main search results...
Continue ReadingSEM PPC Google Ads coronavirus covid-19
Exciting news all around! Only a few days after seeing those COVID-19 ad credits from Google Ads delivered to accounts in Australia and New Zealand, now accounts in the states are...
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