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Topic: Ppc

E-Commerce SEM PPC Remarketing ecommerce Bing Shopping Bing Ads Microsoft Advertising

E-Commerce Game Changer: Remarketing Audiences for Bing Shopping Campaigns
By Tony Capetola on July 8, 2020

The coronavirus pandemic has accelerated the e-commerce industry several years into the future, and merchants must be thinking about how to do the same with their advertising.

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Google Shopping E-Commerce SEM PPC ecommerce Shopping Ads

Google Shopping: The Line Between Organic and Ads Becomes Less Blurry
By Tony Capetola on July 2, 2020

Initially the change began only for mobile device shoppers back in November 2019, but as of June 30th, Shopping Ads have received more prominent Ad labeling on the main search results...

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SEM PPC Google Ads coronavirus covid-19

COVID-19 Google Ads Credits Arrive in the US
By Tony Capetola on June 18, 2020

Exciting news all around! Only a few days after seeing those COVID-19 ad credits from Google Ads delivered to accounts in Australia and New Zealand, now accounts in the states are...

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SEM PPC Google Ads

Verify Your Identity with Google Ads NOW
By Tony Capetola on May 11, 2020

In late April, Google announced that it would be extending its new identity verification policies to all advertisers, and the emails to those advertisers have started to roll in.

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Google Shopping E-Commerce SEM PPC ecommerce E-Commerce Marketing Google Ads Microsoft Advertising coronavirus covid-19 Facebook Ads

Ask an E-Commerce Specialist About Coronavirus:  Episode #3
By Tony Capetola on April 16, 2020

One of our top-notch Enterprise Account Specialists Keith Hochler joined me for some more discussion on what e-commerce business owners should be doing while we all still face the...

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