Google Shopping Cyber Monday Prep Part 2: Building Brand-Based Campaigns

By Richard Aviles on Oct 20, 2017

With the busy holiday season right around the corner, it’s important to take steps to not only make sure your e-commerce store is looking its absolute best, but to also focus on how you’re advertising your product catalog.

An effective strategy to consider here would be to break out your top performing brands into their own Google Shopping campaign.

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Google AdWords Changed How Daily Budget Works

By Anthony Capetola on Oct 06, 2017

As of Wednesday October 4th, 2017, your campaigns in AdWords can spend up to twice the average daily budget that you have allotted.

The announcement was first spotted right in the AdWords interface and an official tweet from @adwords went out just after 3 PM.

Topics: AdWords PPC
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6 Ways to Cut Wasted Ad Spend in Google Shopping

By Richard Aviles on Oct 05, 2017

There are few things more frustrating than preventable waste, especially when it comes to advertising budgets.

This notion rings especially true in the realm of Google Shopping. It’s easy to lose track of a campaign and have things spiral out, but it’s just as easy to make these quick adjustments that will help you prevent wasted ad spend.

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Target & Bid VS. Bid Only: How Each Affects Your Google Shopping Campaign

By Richard Aviles on Oct 02, 2017

When it comes to adding remarketing audiences to your Google Shopping campaign, there are 2 main methods of targeting you can utilize:

  1. Target and Bid (Targeting in the new AdWords Interface)
  2. Bid Only (Observation in the new AdWords Interface)

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URGENT: Conversions Are Disappearing in AdWords!

By Anthony Capetola on Sep 21, 2017

Google recently made a change to how AdWords tracks website conversions. You may have seen the notice in your account.

If you brushed it off as “just another one of those changes” and cleared the notification, think again.

Our team believes this could have resulted a very strange phenomenon in both Google AdWords and Analytics causing conversions to literally disappear from AdWords.

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