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Topic: Microsoft Advertising

E-Commerce SEM PPC Remarketing ecommerce Bing Shopping Bing Ads Microsoft Advertising

E-Commerce Game Changer: Remarketing Audiences for Bing Shopping Campaigns
By Tony Capetola on July 8, 2020

The coronavirus pandemic has accelerated the e-commerce industry several years into the future, and merchants must be thinking about how to do the same with their advertising.

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Google Shopping E-Commerce SEM PPC ecommerce E-Commerce Marketing Google Ads Microsoft Advertising coronavirus covid-19 Facebook Ads

Ask an E-Commerce Specialist About Coronavirus:  Episode #3
By Tony Capetola on April 16, 2020

One of our top-notch Enterprise Account Specialists Keith Hochler joined me for some more discussion on what e-commerce business owners should be doing while we all still face the...

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Bing Shopping Bing Ads Bing Merchant Center Microsoft Microsoft Advertising

Bing Ads Has Now Become Microsoft Advertising
By Tony Capetola on April 29, 2019

Just earlier today, Microsoft announced that it has rebranded Bing Ads to Microsoft Advertising and with it is seeking to usher in a new era for its suite of ad products such as the...

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