How to Start a Successful Online Store in 2018

By Anthony Capetola on Jul 11, 2018

Are you ready to start selling online?

Wondering how to get started?

The good news is it’s not difficult to build an e-commerce website. And you don’t need experience with coding to make an awesome store either.

One thing you do need to be successful, however, is the right plan. And that’s exactly what today’s guide has in store for you.

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Google Shopping Campaign Priorities Best Practices

By Richard Aviles on Nov 16, 2017

Retailers are constantly looking for a leg up when it comes to improving their positioning and overall success in Google Shopping.

For many, this arena is a bit of an enigma considering we can’t target specific keywords or demographics/interests like we can in the Search and Display networks.

So how do e-commerce stores crack the code, and improve their results in Google Shopping?

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Google Shopping Cyber Monday Prep Part 2: Building Brand-Based Campaigns

By Richard Aviles on Oct 20, 2017

With the busy holiday season right around the corner, it’s important to take steps to not only make sure your e-commerce store is looking its absolute best, but to also focus on how you’re advertising your product catalog.

An effective strategy to consider here would be to break out your top performing brands into their own Google Shopping campaign.

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3 Easy Google Shopping Campaign Optimization Techniques

By Anthony Capetola on Jun 27, 2017

With Google’s US search market share of nearly 64%, and a global share of over 77%, there is absolutely no reason why E-Commerce retailers shouldn’t be utilizing Google Shopping as a primary search engine marketing initiative.

Even then, when we pose the question of “why aren’t you on Google Shopping,” we often get the same responses:

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How to Write Product Descriptions That Convert and Increase Sales

By Melanie Grano on Jun 20, 2017

Do you ever find yourself getting deja vu when shopping online? If you’re looking for a particular product, it could, because you’re reading the same product description over and over again.

And I bet it isn’t any good, either!

Let’s face it, most product descriptions are woeful. That’s why good ones have such a huge impact. Yes, great product descriptions can improve your sales, but they can also achieve a whole lot more.

Read on if you want to find out how killer product descriptions can impact your business and learn to start writing them today.

What are the benefits of good eCommerce product descriptions?

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