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Topic: Google

Insider Google Shopping E-Commerce Digital Advertising Online Advertising Google ecommerce Brand Development E-Commerce Marketing Branding

The Importance of Branding in E-Commerce
By Richard Aviles on January 23, 2018

When most people think about a brand, they think of the visual aspect: they picture a popular product made by the brand, or they think of the brand’s logo. But in reality, the components...

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Google Shopping E-Commerce Google

Sales & Orders Releases Q4 2017 US Google Shopping Growth Analysis Report
By Richard Aviles on January 5, 2018

2017 has officially come to its conclusion, and to the delight of e-commerce retailers across the country was an overwhelmingly successful year on Google Shopping. Q4 of 2017, with the...

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AdWords E-Commerce Google Remarketing

Google Customer Match Audiences Can Now Target by Home Address and Phone Number
By Richard Aviles on December 18, 2017

Google’s Customer Match audience targeting just got even more comprehensive. Now, advertisers can remarket to known customers by phone number and mailing address in addition to the...

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Google Shopping E-Commerce PPC Feed Optimization Google

5 Easy Google Shopping Optimizations for Your E-Commerce Store This Holiday Season
By Richard Aviles on December 11, 2017

With the holiday season upon us, many e-commerce retailers are staring at a make-or-break stretch of the year. Ideally, this is the time where your store performs its best in channels,...

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AdWords Google Shopping E-Commerce PPC Google Cyber Monday

The 2017 US Cyber Monday Google Shopping Analysis Snapshot
By Richard Aviles on November 29, 2017

Bethpage, NY - Sales & Orders has released its Cyber Monday 2017 US Google Shopping Analysis Snapshot, detailing a strong showing following what was a huge Black Friday. E-commerce...

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