Google Shopping E-Commerce ecommerce E-Commerce Marketing Bing Shopping
ROAS or Return on Ad Spend is the “buzz metric” of Shopping campaign optimization. Naturally, and as we’ve seen it time and time again, retailers always ask the same question: “How do I...
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Google Shopping E-Commerce ecommerce E-Commerce Marketing Bing Shopping
So, you’ve been managing and optimizing your Shopping campaigns for quite some time now. You’ve done everything you can think of from custom ad schedules to advanced location targeting....
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Google Shopping ecommerce E-Commerce Marketing Bing Shopping
Click Through Rate is a mighty metric in Shopping campaigns. It defines how often people click on your ads after they’ve seen them. It is a very telling metric as well – a lower than...
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Google Shopping ecommerce E-Commerce Marketing Bing Shopping Bing Ads Google Ads
Shopping campaigns in either Google or Bing (or both) are now a staple for any ecommerce business’s digital marketing strategy. Shopping ads themselves can be a consistently reliable...
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Google Shopping E-Commerce SEM PPC ecommerce Google Ads
Happy Halloween! It’s that time of the year again for tricks, treats, and of course a few good scares as well. Haunted houses and ghastly ghouls aside, “scary” can mean a lot of things...
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