Google Shopping E-Commerce ecommerce E-Commerce Marketing Bing Shopping Showcase Shopping Ads Mobile Optimization
It truly is becoming a mobile-first world, especially in the realm of ecommerce. According to Statista, nearly 40% of all ecommerce sales in 2018 and in the US alone were attributed to ...
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Google Shopping Google Merchant Center Feed Optimization Product Data Feeds
A notice has gone out to all Merchant Center account owners regarding Google expanding the GTIN enforcement criteria when sending a product feed. Specifically, this notice is in regards...
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Google Shopping E-Commerce ecommerce E-Commerce Marketing Bing Shopping
ROAS or Return on Ad Spend is the “buzz metric” of Shopping campaign optimization. Naturally, and as we’ve seen it time and time again, retailers always ask the same question: “How do I...
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Google Shopping E-Commerce ecommerce E-Commerce Marketing Bing Shopping
So, you’ve been managing and optimizing your Shopping campaigns for quite some time now. You’ve done everything you can think of from custom ad schedules to advanced location targeting....
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Google Shopping ecommerce E-Commerce Marketing Bing Shopping
Click Through Rate is a mighty metric in Shopping campaigns. It defines how often people click on your ads after they’ve seen them. It is a very telling metric as well – a lower than...
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