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Topic: Google Shopping

Google Shopping E-Commerce ecommerce E-Commerce Marketing Google Express Shopping Actions

Google Express to Rebrand to Google Shopping?
By Anthony Capetola on May 6, 2019

With Google Marketing Live just around the corner (May 14th), some very interesting yet vague news has many search marketers and retailers scratching their heads. Is Google Express...

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Google Shopping Google Merchant Center E-Commerce Product Data Feeds Product Data Feeds

New Google Merchant Center Shipping Requirements for Select Countries
By Anthony Capetola on May 1, 2019

As of July 31st, 2019, retailers with country of sale set to Austria, Belgium, Canada, Ireland, or Poland will be required to submit accurate shipping rates for their product feeds in...

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Google Shopping Product Data Feed Optimization Product Data Feeds

Google Product Category Now Only Optional in Google Shopping
By Anthony Capetola on March 27, 2019

The first of 2019's Google Product Feed Specifications updates is now official! Emails have just been received - Google Product Category has now been made optional for ALL PRODUCT...

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Google Shopping E-Commerce PPC ecommerce E-Commerce Marketing

Google Images Now Part of Search Network for Shopping Ads by Default
By Anthony Capetola on March 8, 2019

Emails have gone out as of today with Google announcing that image search will now be part of the Search Network by default for Shopping Ads. Previously, the images section of Google was...

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Google Shopping E-Commerce ecommerce E-Commerce Marketing Bing Shopping Google Ads

3 Tips for Effectively Managing Brands in your Shopping Campaigns
By Anthony Capetola on February 21, 2019

One of the most common approaches to setting up Shopping campaigns is to segment everything by brand. By doing it this way, retailers can improve their control over ad spend while also...

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