Check Out The New Google Merchant Center Diagnostics

By Anthony Capetola on Jul 30, 2018

We’re starting to see Google’s latest overhaul of Merchant Center and we are really liking the new look and feel of it.

The change was made to the Feed Diagnostics section. Google not only cleaned up the aesthetics, but they also added a lot more ease to filtering (among a few other “upgrades”).

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Google Shopping in the EU: What You Need to Know

By Anthony Capetola on Jul 23, 2018

It was the major talk of the town for a few months this year: The EU’s incredible anti-trust case against Google, but more specifically how Google had to alter Google Shopping in the European market altogether.

(You can read the exact details outlined in a memo released by the European Commission here.)

The bare bones of it all essentially boiled down to the belief that Google was allegedly abusing its market hold over comparison shopping in the EU. The European Commission alleged that Google was “favoring its own content and thus muscling out” its competitors in the various CSEs or Comparison Shopping Engines out there.

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Google Product Feed Specifications Update for 2018

By Anthony Capetola on Jun 27, 2018

Google has announced this years updates to Product Feed Specifications!

We see these every year as Google continues to seek to improve the Shopping experience for both consumers and retailers alike.

This years updates follow a bit of a theme in that certain requirements and how products may be disapproved are being relaxed.

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Sales & Orders Releases Q1 2018 US Google Shopping Growth Analysis Report

By Richard Aviles on Apr 27, 2018

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6 Product Landing Page Optimization Tips for Higher Conversion Rates

By Richard Aviles on Mar 01, 2018

In today’s hyper competitive e-commerce environment, it’s no surprise that there are more searches in Google related to Conversion Rate Optimization than ever before.

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