In today’s hyper competitive e-commerce environment, it’s no surprise that there are more searches in Google related to Conversion Rate Optimization than ever before.
6 Product Landing Page Optimization Tips for Higher Conversion Rates
By Richard Aviles on Mar 01, 2018
Google Shopping Pro Optimization Tip: Building a Top Performers Campaign
By Richard Aviles on Feb 28, 2018
Effective Google Shopping strategy doesn't necessarily need to be overly complicated.
In our latest video, Marketing Manager Tony Capetola details a very simple optimization technique that can drive up your top line revenue, and help you make more sales.
The Importance of Branding in E-Commerce
By Richard Aviles on Jan 23, 2018
When most people think about a brand, they think of the visual aspect: they picture a popular product made by the brand, or they think of the brand’s logo. But in reality, the components that make up a brand are far more than just visual elements.
In addition to the mental image your brand evokes in consumers, there also exists a group of ideas or associations consumers have regarding your company. And these ideas and associations can manifest both in a practical and psychological way.
Sales & Orders Releases Q4 2017 US Google Shopping Growth Analysis Report
By Richard Aviles on Jan 05, 2018
2017 has officially come to its conclusion, and to the delight of e-commerce retailers across the country was an overwhelmingly successful year on Google Shopping.
Q4 of 2017, with the help of a record breaking Black Friday/Cyber Monday and busier than usual holiday season, produced substantial growth compared to Q4 2016.
ALERT: Google Merchant Center Experiencing Technical Issue for Product Feed Processing
By Anthony Capetola on Jan 04, 2018
Our team has been made aware of a technical issue Google is experiencing for Product Feed update processing in Merchant Center.
As of the time of this first posting, Google has stated that they are unable to process updates to feeds for use in Google Shopping.