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Topic: Google Shopping

Google Shopping E-Commerce SEM PPC ecommerce Shopping Ads

Google Shopping: The Line Between Organic and Ads Becomes Less Blurry
By Tony Capetola on July 2, 2020

Initially the change began only for mobile device shoppers back in November 2019, but as of June 30th, Shopping Ads have received more prominent Ad labeling on the main search results...

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Google Shopping Google Merchant Center E-Commerce ecommerce Surfaces across Google

Google's Free Product Listings Are Coming to the Main Search Page
By Tony Capetola on June 30, 2020

Just announced yesterday by Google's President of Commerce, Bill Ready, those free product listings are now coming to the main Search Results page this summer in the US.

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Google Shopping Google Merchant Center Product Data Product Data Feeds Shopping Actions Google Ads Surfaces across Google

Google Announces its 2020 Product Data Feed Specifications Update for Merchant Center
By Tony Capetola on June 16, 2020

Early this morning emails starting arriving for Google Merchant Center account owners, announcing a full round of changes to product data feed specifications for 2020.

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Google Shopping Google Merchant Center Surfaces across Google

Google Merchant Center, PayPal, and Free Shopping Listings
By Tony Capetola on May 19, 2020

What do you get when you connect your PayPal account with your Google Merchant Center account to "gain access" to those Free Product Listings on Google Shopping?

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Google Shopping E-Commerce ecommerce E-Commerce Marketing Google Premier Partners Retail

COVID-19 Impact on US Retail Search Trends With Google
By Tony Capetola on May 11, 2020

Super proud to have been able to host our Senior Partner Management team at Google for some insight into retail search market trends and some bonus Q&A on Google Shopping.

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