Google Shopping Cyber Monday Prep Part 2: Building Brand-Based Campaigns

By Richard Aviles on Oct 20, 2017

With the busy holiday season right around the corner, it’s important to take steps to not only make sure your e-commerce store is looking its absolute best, but to also focus on how you’re advertising your product catalog.

An effective strategy to consider here would be to break out your top performing brands into their own Google Shopping campaign.

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Google Merchant Center to Enable Automatic Item Updates by Default [Starting October 31st 2017]

By Anthony Capetola on Oct 17, 2017

As of today, emails have started coming in regarding a small update Google is making to the Automatic Item Updates feature for Merchant Center and feeds.

Automatic Item Updates is nothing new to Google Shopping.

The feature in Merchant Center allows Google to ping one’s E-Commerce website and automatically update price and availability attributes in Google Shopping based on what is found on the site.

For Automatic Item Updates to work, retailers must implement structured data markup on their website such as with schema.org annotations.

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Google Shopping Cyber Monday Prep Part 1: Website Optimization

By Richard Aviles on Oct 12, 2017

In the world of e-commerce, there are a lot of moving parts.

While it may be difficult to categorize which ones are more important than others, it’s critical to understand the importance of your website and how it relates to consumer behavior.

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6 Ways to Cut Wasted Ad Spend in Google Shopping

By Richard Aviles on Oct 05, 2017

There are few things more frustrating than preventable waste, especially when it comes to advertising budgets.

This notion rings especially true in the realm of Google Shopping. It’s easy to lose track of a campaign and have things spiral out, but it’s just as easy to make these quick adjustments that will help you prevent wasted ad spend.

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Target & Bid VS. Bid Only: How Each Affects Your Google Shopping Campaign

By Richard Aviles on Oct 02, 2017

When it comes to adding remarketing audiences to your Google Shopping campaign, there are 2 main methods of targeting you can utilize:

  1. Target and Bid (Targeting in the new AdWords Interface)
  2. Bid Only (Observation in the new AdWords Interface)

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