Emails have gone out as of today with Google announcing that image search will now be part of the Search Network by default for Shopping Ads.
Previously, the images section of Google was eligible to display Shopping Ads, however only when advertisers enabled the Search Partner Network as part of their campaign setup.
One of the most common approaches to setting up Shopping campaigns is to segment everything by brand.
By doing it this way, retailers can improve their control over ad spend while also maintaining a more streamlined approach to managing bids and other campaign optimizations.
It truly is becoming a mobile-first world, especially in the realm of ecommerce.
According to Statista, nearly 40% of all ecommerce sales in 2018 and in the US alone were attributed to shoppers using mobile devices to purchase goods online.
That figure is estimated to near 45% as of 2019, and by 2021 over half of all ecommerce sales in the US are expected to stem from mobile shopping.
A notice has gone out to all Merchant Center account owners regarding Google expanding the GTIN enforcement criteria when sending a product feed.
Specifically, this notice is in regards to a Merchant Center warning for products labeled ‘GTIN not related to brand’.
ROAS or Return on Ad Spend is the “buzz metric” of Shopping campaign optimization. Naturally, and as we’ve seen it time and time again, retailers always ask the same question:
“How do I maximize my return?”
With just about every ecommerce retailer we have helped succeed on channels like Google and Bing Shopping, we’ve found that there are 4 key most common denominators that (when working in concert) contribute to substantial ROAS gains over time.
