The Importance of Branding in E-Commerce

By Richard Aviles on Jan 23, 2018

When most people think about a brand, they think of the visual aspect: they picture a popular product made by the brand, or they think of the brand’s logo. But in reality, the components that make up a brand are far more than just visual elements.

In addition to the mental image your brand evokes in consumers, there also exists a group of ideas or associations consumers have regarding your company. And these ideas and associations can manifest both in a practical and psychological way.

Continue Reading

Sales & Orders Releases Q4 2017 US Google Shopping Growth Analysis Report

By Richard Aviles on Jan 05, 2018

2017 has officially come to its conclusion, and to the delight of e-commerce retailers across the country was an overwhelmingly successful year on Google Shopping.

Q4 of 2017, with the help of a record breaking Black Friday/Cyber Monday and busier than usual holiday season, produced substantial growth compared to Q4 2016.

Continue Reading

ALERT: Google Merchant Center Experiencing Technical Issue for Product Feed Processing

By Anthony Capetola on Jan 04, 2018

Our team has been made aware of a technical issue Google is experiencing for Product Feed update processing in Merchant Center.

As of the time of this first posting, Google has stated that they are unable to process updates to feeds for use in Google Shopping.

Continue Reading

5 Easy Google Shopping Optimizations for Your E-Commerce Store This Holiday Season

By Richard Aviles on Dec 11, 2017

With the holiday season upon us, many e-commerce retailers are staring at a make-or-break stretch of the year.

Ideally, this is the time where your store performs its best in channels, such as Google Shopping. Unfortunately, there are many that find themselves behind the curve during the most important time of the year for their business.

Continue Reading

Google Shopping Ads Testing New, Expandable, Full-Width Carousel?

By Anthony Capetola on Dec 08, 2017

We’ve seen quite a few rollouts by Google for Shopping this year. Some were big, such as an entirely new, and still-evolving Merchant Center, and others relatively small in the grand scheme of it.

As far as the display of Shopping ads themselves goes we’ve encountered Showcase formats and enhanced mobile-only styles.

Today, our team discovered yet another, and what we believe has not been seen just yet. We were only able to recreate the experience on a select few computers.

Continue Reading