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Topic: Google Merchant Center

Google Shopping Google Merchant Center E-Commerce SEM PPC AdWords Editor

How To Get Visibility For Zero Impression Products In Google Shopping Campaigns
By John Sciacchitano on July 3, 2017

When you run a Google Shopping campaign with a large inventory of products on the ID level, it is standard that a sizable percentage of your products will not get impressions. There are...

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AdWords Google Shopping Google Merchant Center E-Commerce How-To

3 Easy Google Shopping Campaign Optimization Techniques
By Anthony Capetola on June 27, 2017

With Google’s US search market share of nearly 64%, and a global share of over 77%, there is absolutely no reason why E-Commerce retailers shouldn’t be utilizing Google Shopping as a...

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AdWords Google Shopping Google Merchant Center Google Analytics E-Commerce PPC Feed Optimization How-To

9 Key Ways to Optimize Your Google Shopping Campaigns
By Anthony Capetola on June 12, 2017

You’re not going to get away with the “set it and forget it” mentality when it comes to optimizing your Google Shopping campaigns. As one of the most intricate campaign types to manage...

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Collecting Feedback: Using Google Customer Reviews
By Anthony Capetola on June 2, 2017

The web hasn’t just given us the opportunity to buy products from anywhere in the world; it has also given us the opportunity to read feedback from previous purchasers instantly. How...

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AdWords Google Shopping Google Merchant Center E-Commerce Product Data Feed Optimization Product Data Feeds

Google Shopping Updating Shipping Weight and Shipping Attributes for Merchant Center Product Feeds
By Anthony Capetola on June 1, 2017

Attention Retailers Around the World! Today, Google announced changes being made to Google Shopping Product Data Specifications. More specifically, the changes introduce maximum values...

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