Google Shopping in the EU: What You Need to Know

By Anthony Capetola on Jul 23, 2018

It was the major talk of the town for a few months this year: The EU’s incredible anti-trust case against Google, but more specifically how Google had to alter Google Shopping in the European market altogether.

(You can read the exact details outlined in a memo released by the European Commission here.)

The bare bones of it all essentially boiled down to the belief that Google was allegedly abusing its market hold over comparison shopping in the EU. The European Commission alleged that Google was “favoring its own content and thus muscling out” its competitors in the various CSEs or Comparison Shopping Engines out there.

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Google Product Feed Specifications Update for 2018

By Anthony Capetola on Jun 27, 2018

Google has announced this years updates to Product Feed Specifications!

We see these every year as Google continues to seek to improve the Shopping experience for both consumers and retailers alike.

This years updates follow a bit of a theme in that certain requirements and how products may be disapproved are being relaxed.

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We've Launched Our New Google Shopping Feed Tool Supporting URL and File Imports!

By Richard Aviles on Jun 15, 2018

We have officiallly launched compatibility for our free data feed tool, once only available for BigCommerce and Shopify users, for virtually all e-commerce platforms.

This includes platforms such as Magento, Open Cart, 3D Cart, Volusion and many more.

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ALERT: Google Merchant Center Experiencing Technical Issue for Product Feed Processing

By Anthony Capetola on Jan 04, 2018

Our team has been made aware of a technical issue Google is experiencing for Product Feed update processing in Merchant Center.

As of the time of this first posting, Google has stated that they are unable to process updates to feeds for use in Google Shopping.

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Google Shopping Ads Testing New, Expandable, Full-Width Carousel?

By Anthony Capetola on Dec 08, 2017

We’ve seen quite a few rollouts by Google for Shopping this year. Some were big, such as an entirely new, and still-evolving Merchant Center, and others relatively small in the grand scheme of it.

As far as the display of Shopping ads themselves goes we’ve encountered Showcase formats and enhanced mobile-only styles.

Today, our team discovered yet another, and what we believe has not been seen just yet. We were only able to recreate the experience on a select few computers.

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