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Topic: Google Merchant Center

Google Shopping Google Merchant Center Google Ads Showcase Shopping Ads Shopping Ads

New in Google Shopping: Gmail Ads and Price Competitiveness
By Tony Capetola on February 6, 2020

Two new changes for Shopping ads - one already available and another on the way - just recently came to light. On one hand, a more public announcement today released by Google will be...

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Google Merchant Center Product Data Feeds Product Data Feeds Surfaces across Google

Surfaces Across Google Just Got Better For Apparel Retailers
By Tony Capetola on January 16, 2020

Yesterday, Google Group Product Manager Denise Ho announced a revamped experience for Google Search that explicitly affects apparel and accessory retailers. The best part? You won't be...

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Google Shopping Google Merchant Center Google Express Shopping Actions

Google Express is Merging Fully with Google Shopping in a Few Weeks
By Tony Capetola on September 12, 2019

The last 24 hours or so has brought some much-anticipated "closure" to the uncertainty surrounding plans for Google's marketplace shopping destination Google Express. Well, revelation,...

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Google Shopping Google Merchant Center E-Commerce SEM PPC Feeds Product Data Feeds

The New Google Merchant Center Experience is Live!
By Tony Capetola on September 9, 2019

Retailers and marketers may be pleasantly surprised when logging into their Google Merchant Center accounts today. And, Google is making it quite obvious.

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Google Merchant Center E-Commerce SEM PPC Product Data Feed Optimization Feeds Product Data Feeds Shopping Ads

Google is Changing the Rules for Unique Product Identifiers
By Tony Capetola on August 21, 2019

Yet another announcement from Google, and this time it is all about product feeds and unique product identifiers. Specifically though, Google will be enforcing new rules for retailers as...

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