The Google Shopping Blog

As of today, emails have started coming in regarding a small update Google is making to the Automatic Item Updates feature for Merchant Center and feeds.

Automatic Item Updates is nothing new to Google Shopping.

The feature in Merchant Center allows Google to ping one’s E-Commerce website and automatically update price and availability attributes in Google Shopping based on what is found on the site.

For Automatic Item Updates to work, retailers must implement structured data markup on their website such as with schema.org annotations.

Nope! You aren’t seeing doubles. Well, sort of, at least. About a month ago we reported on the new feeds experience in Google Merchant Center.

Yesterday, Inside AdWords revealed what we didn’t get to mention last time.

What Google has dubbed the “new Feeds experience,” retailers new to Google Shopping or with brand new Merchant Center accounts are getting a first-hand access to an entirely updated UI for the feeds section.

When you run a Google Shopping campaign with a large inventory of products on the ID level, it is standard that a sizable percentage of your products will not get impressions. There are a few reasons that this could happen:

1. Your product titles are terrible and not searchable.
2. Your bid is too low.
3. Your product is disapproved in Merchant Center.

With Google’s US search market share of nearly 64%, and a global share of over 77%, there is absolutely no reason why E-Commerce retailers shouldn’t be utilizing Google Shopping as a primary search engine marketing initiative.

Even then, when we pose the question of “why aren’t you on Google Shopping,” we often get the same responses: