Google Merchant Center to Enable Automatic Item Updates by Default [Starting October 31st 2017]

By Anthony Capetola on Oct 17, 2017

As of today, emails have started coming in regarding a small update Google is making to the Automatic Item Updates feature for Merchant Center and feeds.

Automatic Item Updates is nothing new to Google Shopping.

The feature in Merchant Center allows Google to ping one’s E-Commerce website and automatically update price and availability attributes in Google Shopping based on what is found on the site.

For Automatic Item Updates to work, retailers must implement structured data markup on their website such as with schema.org annotations.

Continue Reading

More Updates For Google Merchant Center 2017

By Anthony Capetola on Sep 20, 2017

Nope! You aren’t seeing doubles. Well, sort of, at least. About a month ago we reported on the new feeds experience in Google Merchant Center.

Yesterday, Inside AdWords revealed what we didn’t get to mention last time.

Continue Reading

The New Feeds Experience for Google Merchant Center

By Anthony Capetola on Aug 18, 2017

What Google has dubbed the “new Feeds experience,” retailers new to Google Shopping or with brand new Merchant Center accounts are getting a first-hand access to an entirely updated UI for the feeds section.

Continue Reading

How To Get Visibility For Zero Impression Products In Google Shopping Campaigns

By John Sciacchitano on Jul 03, 2017

When you run a Google Shopping campaign with a large inventory of products on the ID level, it is standard that a sizable percentage of your products will not get impressions. There are a few reasons that this could happen:

  1. Your product titles are terrible and not searchable.
  2. Your bid is too low.
  3. Your product is disapproved in Merchant Center.
Continue Reading

3 Easy Google Shopping Campaign Optimization Techniques For Do-It-Yourselfers

By Anthony Capetola on Jun 27, 2017

With Google’s US search market share of nearly 64%, and a global share of over 77%, there is absolutely no reason why E-Commerce retailers shouldn’t be utilizing Google Shopping as a primary search engine marketing initiative.

Even then, when we pose the question of “why aren’t you on Google Shopping,” we often get the same responses:

Continue Reading