Our team is excited to announce support for Shopping Actions, not only via our apps for BigCommerce and Shopping and our Multi-Platform Feed Tool, but we can now provide Feed Management specifically for Shopping Actions!
Shopping Actions, officially announced in March of this year, has essentially taken the place of the now retired Purchases on Google program.
For consumers, Shopping Actions seeks to create a far more seamless purchase journey between Google Search (Shopping too!), and even through Google Assistant such as on Google Home devices.
Essentially, shoppers can leverage the various Google products and platforms to make online purchasing quicker and easier.