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Topic: Google Analytics

AdWords Google Shopping Google Merchant Center Google Analytics E-Commerce Product Data Feed Optimization Feeds Product Data Feeds

2 Google Shopping Product Feed Optimization Tips For Increasing Exposure
By John Sciacchitano on May 11, 2017

Optimization of Google Shopping campaigns comes down to more than just bid changes and other adjustments you can make in AdWords. The quality of your Product Feed will also play a huge...

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The Great Divide: Google Shopping Versus Text Ads
By Anthony Capetola on April 27, 2017

With every year that passes, Google Shopping becomes more and more crucial to the success of E-Commerce marketing and advertising. We took a look back at how, from 2015 to 2016, Google...

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We’re Headed to IRCE 2017: Join Us At Booth 667
By Anthony Capetola on April 25, 2017

For the past several years, the Sales & Orders team has headed off to McCormick Place West, Chicago for what could be the largest internet retailer show in the US. We are more than...

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How To Use Search Query Research To Optimize Your Google Shopping Campaigns
By John Sciacchitano on April 21, 2017

Everyone can agree that limiting wasted ad spend is an imperative practice when it comes to running a successful Google Shopping campaign. There are many different strategies that can be...

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AdWords Google Shopping Google Merchant Center Google Analytics

Google Shopping: This Campaign Structure Could Be Killing Your Returns
By Anthony Capetola on April 18, 2017

There are many schools of thought out there for how to successfully setup, structure, and manage Google Shopping campaigns. Some are incredibly simple in nature while others are...

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