2 Google Shopping Product Feed Optimization Tips For Increasing Exposure

By John Sciacchitano on May 11, 2017

Optimization of Google Shopping campaigns comes down to more than just bid changes and other adjustments you can make in AdWords. The quality of your Product Feed will also play a huge role in the visibility of your products, as well as the relevancy of your products to the search queries used by potential customers.

Continue Reading

The Great Divide: Google Shopping Versus Text Ads

By Anthony Capetola on Apr 27, 2017

With every year that passes, Google Shopping becomes more and more crucial to the success of E-Commerce marketing and advertising.

We took a look back at how, from 2015 to 2016, Google Shopping campaigns became the #1 driving force behind online retailers' AdWords performances. After analyzing thousands of retailer campaigns, we discovered the tremendous shift in the use and growth of Google Shopping versus traditional Text and now Expanded Text Ads.

Continue Reading

We’re Headed to IRCE 2017: Join Us At Booth 667

By Anthony Capetola on Apr 25, 2017

For the past several years, the Sales & Orders team has headed off to McCormick Place West, Chicago for what could be the largest internet retailer show in the US. We are more than excited to be returning this year as well.

From June 6th to the 9th, attendees of IRCE, Internet Retailer Conference and Exhibition, can visit us and chat with our Google Shopping experts at Booth 667 (right off from the West Hall Café Concessions).

Continue Reading

How To Use Search Query Research To Optimize Your Google Shopping Campaigns

By John Sciacchitano on Apr 21, 2017

Everyone can agree that limiting wasted ad spend is an imperative practice when it comes to running a successful Google Shopping campaign. There are many different strategies that can be used to ensure that ad spend is being spent efficiently, one of which being search query research and optimization.

Continue Reading

Google Shopping: This Campaign Structure Could Be Killing Your Returns

By Anthony Capetola on Apr 18, 2017

There are many schools of thought out there for how to successfully setup, structure, and manage Google Shopping campaigns. Some are incredibly simple in nature while others are substantially more complex.

Continue Reading

Want to see The Ultimate Ecommerce Marketing Suite in action?