Optimization of Google Shopping campaigns comes down to more than just bid changes and other adjustments you can make in AdWords. The quality of your Product Feed will also play a huge role in the visibility of your products, as well as the relevancy of your products to the search queries used by potential customers.
With every year that passes, Google Shopping becomes more and more crucial to the success of E-Commerce marketing and advertising.
We took a look back at how, from 2015 to 2016, Google Shopping campaigns became the #1 driving force behind online retailers' AdWords performances. After analyzing thousands of retailer campaigns, we discovered the tremendous shift in the use and growth of Google Shopping versus traditional Text and now Expanded Text Ads.
For the past several years, the Sales & Orders team has headed off to McCormick Place West, Chicago for what could be the largest internet retailer show in the US. We are more than excited to be returning this year as well.
From June 6th to the 9th, attendees of IRCE, Internet Retailer Conference and Exhibition, can visit us and chat with our Google Shopping experts at Booth 667 (right off from the West Hall Café Concessions).
Everyone can agree that limiting wasted ad spend is an imperative practice when it comes to running a successful Google Shopping campaign. There are many different strategies that can be used to ensure that ad spend is being spent efficiently, one of which being search query research and optimization.
There are many schools of thought out there for how to successfully setup, structure, and manage Google Shopping campaigns. Some are incredibly simple in nature while others are substantially more complex.