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Topic: Google Analytics

AdWords Google Shopping Google Analytics E-Commerce

5 Ways to Fix Bad Conversion Tracking in Google Shopping
By Richard Aviles on September 26, 2017

Picture this: you’ve worked on setting up your new e-commerce store for hours and hours on end, making sure every aspect of it is perfect. You’ve built out and optimized your Google...

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AdWords Google Shopping Google Analytics PPC Conversion Tracking CRO

URGENT: Conversions Are Disappearing in AdWords!
By Anthony Capetola on September 21, 2017

Google recently made a change to how AdWords tracks website conversions. You may have seen the notice in your account. If you brushed it off as “just another one of those changes” and...

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AdWords Google Shopping Google Merchant Center Google Analytics E-Commerce PPC Feed Optimization How-To

9 Key Ways to Optimize Your Google Shopping Campaigns
By Anthony Capetola on June 12, 2017

You’re not going to get away with the “set it and forget it” mentality when it comes to optimizing your Google Shopping campaigns. As one of the most intricate campaign types to manage...

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AdWords Google Shopping Google Analytics SEM PPC

Last Week in Google AdWords: Google Optimize, Google Surveys 360, The New AdWords Experience
By Anthony Capetola on May 31, 2017

We are approaching the end of May 2017 and with just one month left in the quarter, Google has already launched a number of exciting programs and updates for Google AdWords. Here’s the...

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AdWords Google Shopping Google Merchant Center Google Analytics E-Commerce SEM PPC

RLSA: The Power Of Audience-Based Remarketing for Google Shopping
By Anthony Capetola on May 15, 2017

When RLSA (Remarketing Lists for Search Ads) was released for Google Shopping, many retailers immediately jumped on the bandwagon. The audience-based remarketing tactic became a key...

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