5 Ways to Fix Bad Conversion Tracking in Google Shopping

By Richard Aviles on Sep 26, 2017

Picture this: you’ve worked on setting up your new e-commerce store for hours and hours on end, making sure every aspect of it is perfect.

You’ve built out and optimized your Google Shopping campaigns that are picking up steam and driving lots of quality traffic to your site, but something just doesn’t add up.

Your click through rate is over 2%, you’ve got a steady stream of conversions coming in, but the conversion value reads “0.”

This is an extremely frustrating, and an all-too-common problem that many e-commerce store owners face.

Chances are, there is something wrong with your Conversion Tracking. How do you fix it? We’ll show you a few ways.

Continue Reading

URGENT: Conversions Are Disappearing in AdWords!

By Anthony Capetola on Sep 21, 2017

Google recently made a change to how AdWords tracks website conversions. You may have seen the notice in your account.

If you brushed it off as “just another one of those changes” and cleared the notification, think again.

Our team believes this could have resulted a very strange phenomenon in both Google AdWords and Analytics causing conversions to literally disappear from AdWords.

Continue Reading

9 Key Ways to Optimize Your Google Shopping Campaigns

By Anthony Capetola on Jun 12, 2017

You’re not going to get away with the “set it and forget it” mentality when it comes to optimizing your Google Shopping campaigns.

As one of the most intricate campaign types to manage in AdWords, Google Shopping requires a deft hand from set up to full swing budget spending.

While there are numerous optimization strategies you can use, we wanted to give you a little push to get the ball rolling.

Today we’re covering nine of our team-selected Google Shopping optimization strategies aimed at boosting the overall success of your campaigns.

Continue Reading

Last Week in Google AdWords: Google Optimize, Google Surveys 360, The New AdWords Experience

By Anthony Capetola on May 31, 2017

We are approaching the end of May 2017 and with just one month left in the quarter, Google has already launched a number of exciting programs and updates for Google AdWords.

Here’s the rundown:

Continue Reading

RLSA: The Power Of Audience-Based Remarketing for Google Shopping

By Anthony Capetola on May 15, 2017

When RLSA (Remarketing Lists for Search Ads) was released for Google Shopping, many retailers immediately jumped on the bandwagon. The audience-based remarketing tactic became a key marketing initiative especially for those already utilizing Google Shopping.

Unlike Dynamic Remarketing which only pushes ads via the Google Display Network, RLSA remarketing allows for the targeted delivery of Shopping ads to previous visitors back on Google search results.

We analyzed tens of thousands of individual RLSA audience segments for Google Shopping and discovered some phenomenal results. Our recent infographic highlights some of our major findings.

Continue Reading