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Topic: Google Ads

Google Shopping E-Commerce ecommerce E-Commerce Marketing Bing Shopping Google Ads

3 Tips for Effectively Managing Brands in your Shopping Campaigns
By Anthony Capetola on February 21, 2019

One of the most common approaches to setting up Shopping campaigns is to segment everything by brand. By doing it this way, retailers can improve their control over ad spend while also...

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Google Shopping ecommerce E-Commerce Marketing Bing Shopping Bing Ads Google Ads

3 Ways to Cost-Effectively Drive Up Impressions in Shopping Campaigns
By Anthony Capetola on February 4, 2019

Shopping campaigns in either Google or Bing (or both) are now a staple for any ecommerce business’s digital marketing strategy. Shopping ads themselves can be a consistently reliable...

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Google Shopping E-Commerce SEM PPC ecommerce Google Ads

Why Single Product Ad Groups are a Google Shopping Nightmare
By Anthony Capetola on October 30, 2018

Happy Halloween! It’s that time of the year again for tricks, treats, and of course a few good scares as well. Haunted houses and ghastly ghouls aside, “scary” can mean a lot of things...

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Google Shopping Google Merchant Center E-Commerce SEM PPC Feed Optimization Feeds Product Data Feeds BigCommerce ecommerce E-Commerce Marketing Google Ads Premier Partner Awards Google Premier Partners

Sales & Orders Named the 2018 Premier Partner Award Winner in Shopping Innovation (Americas)
By Anthony Capetola on October 26, 2018

On October 25th, 2018, Google Premier Partners from all parts of the Americas (including Canada, US, South America) gathered together in New York City to honor finalists and name winners...

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Google Ads

Its Official! Switch to the New Google Ads Experience by October 4th [UPDATE 9/27/18]
By Anthony Capetola on September 20, 2018

The emails started rolling in today with the official word:

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