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Topic: Google Ads

Google Shopping SEM PPC ecommerce Google Ads Shopping Ads

Google Ads Is Killing Off Accelerated Delivery for Shopping and Search Campaigns [UPDATED]
By Anthony Capetola on August 20, 2019

Yes, it is true - Accelerated Delivery is going bye bye. "Starting 1st October, accelerated budget delivery will no longer be available on Search campaigns, Shopping campaigns, or shared...

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Google Shopping E-Commerce SEM PPC ecommerce Google Ads Smart Shopping Campaigns

Google Very Quietly Releases Item ID Targeting for Smart Shopping Campaigns
By Anthony Capetola on August 8, 2019

And we were just as surprised as you may be now, and on the heels of us adding support for Smart Shopping campaigns in Sales & Orders. Item ID subdivision has come to Smart Shopping...

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Google Shopping E-Commerce ecommerce E-Commerce Marketing Bing Shopping Google Ads

3 Tips for Effectively Managing Brands in your Shopping Campaigns
By Anthony Capetola on February 21, 2019

One of the most common approaches to setting up Shopping campaigns is to segment everything by brand. By doing it this way, retailers can improve their control over ad spend while also...

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Google Shopping ecommerce E-Commerce Marketing Bing Shopping Bing Ads Google Ads

3 Ways to Cost-Effectively Drive Up Impressions in Shopping Campaigns
By Anthony Capetola on February 4, 2019

Shopping campaigns in either Google or Bing (or both) are now a staple for any ecommerce business’s digital marketing strategy. Shopping ads themselves can be a consistently reliable...

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Google Shopping E-Commerce SEM PPC ecommerce Google Ads

Why Single Product Ad Groups are a Google Shopping Nightmare
By Anthony Capetola on October 30, 2018

Happy Halloween! It’s that time of the year again for tricks, treats, and of course a few good scares as well. Haunted houses and ghastly ghouls aside, “scary” can mean a lot of things...

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