The first test run of Google's answer to third-party cookies has begun. With FLoC (Federated Learning of Cohorts) Google aims to establish a new standard in the privacy-first web for its...Continue Reading
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In a move that has been long in the making, Google has officially announced that it will stop selling ads (via Google Ads) based on one's browsing history from website to website.Continue Reading
As part of the new digital services tax legislation in France & Spain, starting May 1st 2021 Google Ads will begin billing a Regulatory Operating Cost (ROC) for ads purchased by...Continue Reading
As of April 1st 2021, Showcase Shopping ad groups will quite literally be disappearing from Google Ads. However, the layouts once generated by them will merge directly into standard...Continue Reading