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Topic: Google Ads

Google Google Ads

Google's FLoC Is Finally Here...Well...Almost
By Tony Capetola on April 6, 2021

The first test run of Google's answer to third-party cookies has begun. With FLoC (Federated Learning of Cohorts) Google aims to establish a new standard in the privacy-first web for its...

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PPC Google Ads Search Engine Marketing

Google Will Stop Selling Ads Based On Browsing History
By Tony Capetola on March 4, 2021

In a move that has been long in the making, Google has officially announced that it will stop selling ads (via Google Ads) based on one's browsing history from website to website.

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Google Ads GDPR

Google To Suspend Non-GDPR Compliant Ads Accounts
By Tony Capetola on March 3, 2021

A new notice going out to Google Ads account owners is a crucial reminder that GDPR compliance is vital to maintaining one's presence through various Google advertising types.

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Google Ads

Google Ads New Surcharges To Be Billed In France & Spain
By Tony Capetola on March 2, 2021

As part of the new digital services tax legislation in France & Spain, starting May 1st 2021 Google Ads will begin billing a Regulatory Operating Cost (ROC) for ads purchased by...

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Google Shopping Google Ads

Google Ads Showcase Shopping Ad Groups Are "Going Away"
By Tony Capetola on February 24, 2021

As of April 1st 2021, Showcase Shopping ad groups will quite literally be disappearing from Google Ads. However, the layouts once generated by them will merge directly into standard...

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