One of the most common approaches to setting up Shopping campaigns is to segment everything by brand.
By doing it this way, retailers can improve their control over ad spend while also maintaining a more streamlined approach to managing bids and other campaign optimizations.
Shopping campaigns in either Google or Bing (or both) are now a staple for any ecommerce business’s digital marketing strategy. Shopping ads themselves can be a consistently reliable source for highly targeted traffic to one’s online store – traffic that not only has a high conversion probability but is also relatively less expensive to acquire than other types of campaigns like Text Ads.
Happy Halloween! It’s that time of the year again for tricks, treats, and of course a few good scares as well.
Haunted houses and ghastly ghouls aside, “scary” can mean a lot of things for all different walks of life, especially more so in ecommerce marketing.
Our team sees and tackles our very own type “scary” every single day in the form of mismanaged or poorly optimized approaches to Google Shopping.
On October 25th, 2018, Google Premier Partners from all parts of the Americas (including Canada, US, South America) gathered together in New York City to honor finalists and name winners for the 2018 Premier Partner Awards.
We here at Sales & Orders were honored as finalists in the Shopping Innovation category in mid-September of 2018.
The emails started rolling in today with the official word:
