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Topic: Google Ads

Google Shopping Feed Optimization Google Bing Shopping Google Ads Microsoft

Increase Your Sales With These Shopping Feed Optimization Tips
By Richard Aviles on August 30, 2021

E-commerce and Shopping ads are practically synonymous these days with over 60% of all clicks in Google and over 30% of all clicks in Microsoft Bing being attributed to the popular ad...

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E-Commerce E-Commerce Marketing Google Ads Mobile Optimization Search Engine Marketing Back To School Shopping

2021's Top Back To School Shopping Trends For E-Commerce
By Richard Aviles on August 12, 2021

2021's Back To School season is in full swing across the United States, and with demand already surging now is the time for e-commerce retailers to kick their marketing into high gear. 

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Google Google Ads

Google's FLoC Is Finally Here...Well...Almost
By Tony Capetola on April 6, 2021

The first test run of Google's answer to third-party cookies has begun. With FLoC (Federated Learning of Cohorts) Google aims to establish a new standard in the privacy-first web for its...

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PPC Google Ads Search Engine Marketing

Google Will Stop Selling Ads Based On Browsing History
By Tony Capetola on March 4, 2021

In a move that has been long in the making, Google has officially announced that it will stop selling ads (via Google Ads) based on one's browsing history from website to website.

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Google Ads GDPR

Google To Suspend Non-GDPR Compliant Ads Accounts
By Tony Capetola on March 3, 2021

A new notice going out to Google Ads account owners is a crucial reminder that GDPR compliance is vital to maintaining one's presence through various Google advertising types.

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