6 Product Landing Page Optimization Tips for Higher Conversion Rates

By Richard Aviles on Mar 01, 2018

In today’s hyper competitive e-commerce environment, it’s no surprise that there are more searches in Google related to Conversion Rate Optimization than ever before.

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Google Shopping Pro Optimization Tip: Building a Top Performers Campaign

By Richard Aviles on Feb 28, 2018

Effective Google Shopping strategy doesn't necessarily need to be overly complicated.

In our latest video, Marketing Manager Tony Capetola details a very simple optimization technique that can drive up your top line revenue, and help you make more sales.

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The Importance of Branding in E-Commerce

By Richard Aviles on Jan 23, 2018

When most people think about a brand, they think of the visual aspect: they picture a popular product made by the brand, or they think of the brand’s logo. But in reality, the components that make up a brand are far more than just visual elements.

In addition to the mental image your brand evokes in consumers, there also exists a group of ideas or associations consumers have regarding your company. And these ideas and associations can manifest both in a practical and psychological way.

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Sales & Orders Releases Q4 2017 US Google Shopping Growth Analysis Report

By Richard Aviles on Jan 05, 2018

2017 has officially come to its conclusion, and to the delight of e-commerce retailers across the country was an overwhelmingly successful year on Google Shopping.

Q4 of 2017, with the help of a record breaking Black Friday/Cyber Monday and busier than usual holiday season, produced substantial growth compared to Q4 2016.

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Google Customer Match Audiences Can Now Target by Home Address and Phone Number

By Richard Aviles on Dec 18, 2017

Google’s Customer Match audience targeting just got even more comprehensive. Now, advertisers can remarket to known customers by phone number and mailing address in addition to the already existing targeting by e-mail address.

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