In today’s hyper competitive e-commerce environment, it’s no surprise that there are more searches in Google related to Conversion Rate Optimization than ever before.
Effective Google Shopping strategy doesn't necessarily need to be overly complicated.
In our latest video, Marketing Manager Tony Capetola details a very simple optimization technique that can drive up your top line revenue, and help you make more sales.
When most people think about a brand, they think of the visual aspect: they picture a popular product made by the brand, or they think of the brand’s logo. But in reality, the components that make up a brand are far more than just visual elements.
In addition to the mental image your brand evokes in consumers, there also exists a group of ideas or associations consumers have regarding your company. And these ideas and associations can manifest both in a practical and psychological way.
2017 has officially come to its conclusion, and to the delight of e-commerce retailers across the country was an overwhelmingly successful year on Google Shopping.
Q4 of 2017, with the help of a record breaking Black Friday/Cyber Monday and busier than usual holiday season, produced substantial growth compared to Q4 2016.
Google’s Customer Match audience targeting just got even more comprehensive. Now, advertisers can remarket to known customers by phone number and mailing address in addition to the already existing targeting by e-mail address.