Bethpage, NY – Sales & Orders, Premier Google Partner and creator of Management Software for Google Shopping, announced today it has partnered leading ecommerce platform provider BigCommerce to launch ‘Google Shopping by Sales & Orders,’ a native Product Feed Tool designed to help BigCommerce store owners effectively leverage the full capabilities Google Shopping.
November is officially here, which means the holiday commercials have already begun, and Cyber Monday is only a few weeks away.
As we continue to march on towards the busiest day of the e-commerce year, it’s vital that your Google Shopping campaigns are optimized and ready to shine.
Nope! You aren’t seeing doubles. Well, sort of, at least. About a month ago we reported on the new feeds experience in Google Merchant Center.
Yesterday, Inside AdWords revealed what we didn’t get to mention last time.
What Google has dubbed the “new Feeds experience,” retailers new to Google Shopping or with brand new Merchant Center accounts are getting a first-hand access to an entirely updated UI for the feeds section.
Optimization of Google Shopping campaigns comes down to more than just bid changes and other adjustments you can make in AdWords. The quality of your Product Feed will also play a huge role in the visibility of your products, as well as the relevancy of your products to the search queries used by potential customers.