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Topic: Feed Optimization

Google Shopping Google Merchant Center E-Commerce Feed Optimization Feeds

The New Feeds Experience for Google Merchant Center
By Anthony Capetola on August 18, 2017

What Google has dubbed the “new Feeds experience,” retailers new to Google Shopping or with brand new Merchant Center accounts are getting a first-hand access to an entirely updated UI...

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AdWords Google Shopping Google Merchant Center Google Analytics E-Commerce PPC Feed Optimization How-To

9 Key Ways to Optimize Your Google Shopping Campaigns
By Anthony Capetola on June 12, 2017

You’re not going to get away with the “set it and forget it” mentality when it comes to optimizing your Google Shopping campaigns. As one of the most intricate campaign types to manage...

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AdWords Google Shopping Google Merchant Center E-Commerce Product Data Feed Optimization Product Data Feeds

Google Shopping Updating Shipping Weight and Shipping Attributes for Merchant Center Product Feeds
By Anthony Capetola on June 1, 2017

Attention Retailers Around the World! Today, Google announced changes being made to Google Shopping Product Data Specifications. More specifically, the changes introduce maximum values...

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Google Shopping Google Merchant Center Feed Optimization

Google Merchant Center Bug Alert: Feed Disapprovals & Shutdowns
By Anthony Capetola on May 11, 2017

Originally reported by Feedonomics, we are now tracking a major bug in Google Merchant Center which is forcing product and feed disapprovals across multiple retailer accounts across the...

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AdWords Google Shopping Google Merchant Center Google Analytics E-Commerce Product Data Feed Optimization Feeds Product Data Feeds

2 Google Shopping Product Feed Optimization Tips For Increasing Exposure
By John Sciacchitano on May 11, 2017

Optimization of Google Shopping campaigns comes down to more than just bid changes and other adjustments you can make in AdWords. The quality of your Product Feed will also play a huge...

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