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Topic: Feed Optimization

Google Merchant Center E-Commerce SEM PPC Product Data Feed Optimization Feeds Product Data Feeds Shopping Ads

Google is Changing the Rules for Unique Product Identifiers
By Anthony Capetola on August 21, 2019

Yet another announcement from Google, and this time it is all about product feeds and unique product identifiers. Specifically though, Google will be enforcing new rules for retailers as...

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Google Shopping Product Data Feed Optimization Product Data Feeds

Google Product Category Now Only Optional in Google Shopping
By Anthony Capetola on March 27, 2019

The first of 2019's Google Product Feed Specifications updates is now official! Emails have just been received - Google Product Category has now been made optional for ALL PRODUCT...

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Google Shopping Google Merchant Center Feed Optimization Product Data Feeds

Google Expands GTIN Enforcement Criteria in Merchant Center
By Anthony Capetola on February 15, 2019

A notice has gone out to all Merchant Center account owners regarding Google expanding the GTIN enforcement criteria when sending a product feed. Specifically, this notice is in regards...

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E-Commerce Feed Optimization Product Data Feeds ecommerce Partnerships

We’ve Partnered With PriceWaiter®
By Anthony Capetola on November 26, 2018

 We are super excited to announce that we have partnered with PriceWaiter® to give retailers the ability to use their existing product feeds to drive new customers and orders that...

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Google Shopping Google Merchant Center E-Commerce SEM PPC Feed Optimization Feeds Product Data Feeds BigCommerce ecommerce E-Commerce Marketing Google Ads Premier Partner Awards Google Premier Partners

Sales & Orders Named the 2018 Premier Partner Award Winner in Shopping Innovation (Americas)
By Anthony Capetola on October 26, 2018

On October 25th, 2018, Google Premier Partners from all parts of the Americas (including Canada, US, South America) gathered together in New York City to honor finalists and name winners...

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