More Updates For Google Merchant Center 2017

By Anthony Capetola on Sep 20, 2017

Nope! You aren’t seeing doubles. Well, sort of, at least. About a month ago we reported on the new feeds experience in Google Merchant Center.

Yesterday, Inside AdWords revealed what we didn’t get to mention last time.

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The New Feeds Experience for Google Merchant Center

By Anthony Capetola on Aug 18, 2017

What Google has dubbed the “new Feeds experience,” retailers new to Google Shopping or with brand new Merchant Center accounts are getting a first-hand access to an entirely updated UI for the feeds section.

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9 Key Ways to Optimize Your Google Shopping Campaigns

By Anthony Capetola on Jun 12, 2017

You’re not going to get away with the “set it and forget it” mentality when it comes to optimizing your Google Shopping campaigns.

As one of the most intricate campaign types to manage in AdWords, Google Shopping requires a deft hand from set up to full swing budget spending.

While there are numerous optimization strategies you can use, we wanted to give you a little push to get the ball rolling.

Today we’re covering nine of our team-selected Google Shopping optimization strategies aimed at boosting the overall success of your campaigns.

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Google Shopping Updating Shipping Weight and Shipping Attributes for Merchant Center Product Feeds

By Anthony Capetola on Jun 01, 2017

Attention Retailers Around the World!

Today, Google announced changes being made to Google Shopping Product Data Specifications. More specifically, the changes introduce maximum values for both the ‘shipping’ (price) and ‘shipping_weight’ attributes.

The maximums will be introduced beginning June 26th 2017.

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Google Merchant Center Bug Alert: Feed Disapprovals & Shutdowns

By Anthony Capetola on May 11, 2017

Originally reported by Feedonomics, we are now tracking a major bug in Google Merchant Center which is forcing product and feed disapprovals across multiple retailer accounts across the globe.

Retailers from the US, UK, AU, and Canada have all reported the same issue wherein Google Merchant Center is reporting an “Unexpected image processing error.”

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