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Topic: Ecommerce

AdWords Google Shopping Google Merchant Center E-Commerce SEM PPC Product Data Feeds Selling Online ecommerce E-Commerce Marketing

Google Shopping in the EU: What You Need to Know
By Anthony Capetola on July 23, 2018

It was the major talk of the town for a few months this year: The EU’s incredible anti-trust case against Google, but more specifically how Google had to alter Google Shopping in the...

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E-Commerce Product Data Feeds Selling Online Google ecommerce E-Commerce Marketing Google Express Shopping Actions

The Skinny on Google's Shopping Actions and Google Express
By Anthony Capetola on July 18, 2018

So, we’ve received quite a few questions regarding two of the most interesting ways Google is looking to transform online shopping: Shopping Actions and Google Express. Shopping Actions,

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Google Shopping Google Merchant Center E-Commerce SEM PPC Product Data Feed Optimization Feeds Product Data Feeds ecommerce E-Commerce Marketing

Google Product Feed Specifications Update for 2018
By Anthony Capetola on June 27, 2018

Google has announced this years updates to Product Feed Specifications! We see these every year as Google continues to seek to improve the Shopping experience for both consumers and...

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E-Commerce SEM PPC Product Data Feed Optimization Feeds Product Data Feeds New Feature Release ecommerce E-Commerce Marketing Bing Shopping Bing Ads Bing Bing Merchant Center

You Can Now Set Up Your Bing Shopping Feed For Free Using Sales & Orders!
By Anthony Capetola on June 26, 2018

We are super excited to announce the official launch of our Bing Shopping Feed Tool. You can now extend the reach of your product advertising to an entirely new sector of shoppers...

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The Importance of Branding in E-Commerce
By Richard Aviles on January 23, 2018

When most people think about a brand, they think of the visual aspect: they picture a popular product made by the brand, or they think of the brand’s logo. But in reality, the components...

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