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Topic: Ecommerce

Google Shopping E-Commerce ecommerce E-Commerce Marketing Bing Shopping

3 Things You Can Do When Your Shopping Campaigns Hit a Plateau
By Tony Capetola on February 11, 2019

So, you’ve been managing and optimizing your Shopping campaigns for quite some time now. You’ve done everything you can think of from custom ad schedules to advanced location targeting....

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Google Shopping ecommerce E-Commerce Marketing Bing Shopping

Boost Your Shopping Campaign Click Through Rate with this 2-Prong Approach
By Tony Capetola on February 7, 2019

Click Through Rate is a mighty metric in Shopping campaigns. It defines how often people click on your ads after they’ve seen them. It is a very telling metric as well – a lower than...

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Google Shopping ecommerce E-Commerce Marketing Bing Shopping Bing Ads Google Ads

3 Ways to Cost-Effectively Drive Up Impressions in Shopping Campaigns
By Tony Capetola on February 4, 2019

Shopping campaigns in either Google or Bing (or both) are now a staple for any ecommerce business’s digital marketing strategy. Shopping ads themselves can be a consistently reliable...

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E-Commerce Feed Optimization Product Data Feeds ecommerce Partnerships

We’ve Partnered With PriceWaiter®
By Tony Capetola on November 26, 2018

 We are super excited to announce that we have partnered with PriceWaiter® to give retailers the ability to use their existing product feeds to drive new customers and orders that...

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Google Shopping E-Commerce SEM PPC ecommerce Google Ads

Why Single Product Ad Groups are a Google Shopping Nightmare
By Tony Capetola on October 30, 2018

Happy Halloween! It’s that time of the year again for tricks, treats, and of course a few good scares as well. Haunted houses and ghastly ghouls aside, “scary” can mean a lot of things...

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