3 Things You Can do When Your Shopping Campaigns Hit a Plateau

By Anthony Capetola on Feb 11, 2019

So, you’ve been managing and optimizing your Shopping campaigns for quite some time now. You’ve done everything you can think of from custom ad schedules to advanced location targeting. Yet, after all of that, you’ve started to notice that performance has pretty much hit its peak.

Sound familiar? Well, you’re not alone. This is an all-too-common occurrence when working with Shopping campaigns over time. Performance plateaus in Shopping campaigns, whether it be in Google or Bing, are simply inevitable.

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Boost Your Shopping Campaign Click Through Rate with this 2-Prong Approach

By Anthony Capetola on Feb 07, 2019

Click Through Rate is a mighty metric in Shopping campaigns. It defines how often people click on your ads after they’ve seen them.

It is a very telling metric as well – a lower than average (below 2%) or even a bottomed-out CTR indicates that your ad is not as compelling to the shopper than what your next competitor has.

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3 Ways to Cost-Effectively Drive Up Impressions in Shopping Campaigns

By Anthony Capetola on Feb 04, 2019

Shopping campaigns in either Google or Bing (or both) are now a staple for any ecommerce business’s digital marketing strategy. Shopping ads themselves can be a consistently reliable source for highly targeted traffic to one’s online store – traffic that not only has a high conversion probability but is also relatively less expensive to acquire than other types of campaigns like Text Ads.

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We’ve Partnered With PriceWaiter®

By Anthony Capetola on Nov 26, 2018

 

We are super excited to announce that we have partnered with PriceWaiter® to give retailers the ability to use their existing product feeds to drive new customers and orders that originate from all over the internet, including from other online stores, and even on Amazon.

Why is that great? Because you can field that offer/intent and win that customer - again, even if it’s from a customer on Amazon.com.

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Why Single Product Ad Groups are a Google Shopping Nightmare

By Anthony Capetola on Oct 30, 2018

Happy Halloween! It’s that time of the year again for tricks, treats, and of course a few good scares as well.

Haunted houses and ghastly ghouls aside, “scary” can mean a lot of things for all different walks of life, especially more so in ecommerce marketing.

Our team sees and tackles our very own type “scary” every single day in the form of mismanaged or poorly optimized approaches to Google Shopping.

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