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Topic: Ecommerce

E-Commerce SEM PPC Remarketing ecommerce Bing Shopping Bing Ads Microsoft Advertising

E-Commerce Game Changer: Remarketing Audiences for Bing Shopping Campaigns
By Tony Capetola on July 8, 2020

The coronavirus pandemic has accelerated the e-commerce industry several years into the future, and merchants must be thinking about how to do the same with their advertising.

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Google Shopping E-Commerce SEM PPC ecommerce Shopping Ads

Google Shopping: The Line Between Organic and Ads Becomes Less Blurry
By Tony Capetola on July 2, 2020

Initially the change began only for mobile device shoppers back in November 2019, but as of June 30th, Shopping Ads have received more prominent Ad labeling on the main search results...

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Google Shopping Google Merchant Center E-Commerce ecommerce Surfaces across Google

Google's Free Product Listings Are Coming to the Main Search Page
By Tony Capetola on June 30, 2020

Just announced yesterday by Google's President of Commerce, Bill Ready, those free product listings are now coming to the main Search Results page this summer in the US.

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Google Shopping E-Commerce ecommerce E-Commerce Marketing Google Premier Partners Retail

COVID-19 Impact on US Retail Search Trends With Google
By Tony Capetola on May 11, 2020

Super proud to have been able to host our Senior Partner Management team at Google for some insight into retail search market trends and some bonus Q&A on Google Shopping.

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Google Shopping Google Merchant Center E-Commerce Feeds ecommerce Surfaces across Google

Showcase Your Products on Google Shopping For Free
By Tony Capetola on April 21, 2020

With the coronavirus pandemic quite literally reshaping the retail landscape, both offline and on, Google has announced that they are accelerating their plans to allow for free product...

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