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Topic: Ecommerce

Google Shopping E-Commerce ecommerce Shopping Actions

Are You a Top Retailer on Google Shopping Actions?
By Anthony Capetola on November 6, 2019

Now that Google Express is officially gone, the New Google Shopping Experience has taken over. For retailers though, it is the Shopping Actions program that you would be most familiar...

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Google Shopping E-Commerce ecommerce Google Express Shopping Actions

Google Express Officially Merges into the New Google Shopping Experience
By Anthony Capetola on October 8, 2019

Last month we reported on the pending official "sunset" of Google Express as it would be merged with the new Google Shopping experience that recently launched in the US. Well, last week,...

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E-Commerce SEM PPC Selling Online Digital Marketing Black Friday Cyber Monday ecommerce Email Marketing Email E-Commerce Marketing Mobile Optimization

Get Your Ecommerce Store Holiday Ready [2019]
By Anthony Capetola on August 28, 2019

While it may “only” be the end of summer, preparing your ecommerce business now for the impending insanity that is the holiday season couldn’t be more important than ever before. ...

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Google Shopping SEM PPC ecommerce Google Ads Shopping Ads

Google Ads Is Killing Off Accelerated Delivery for Shopping and Search Campaigns [UPDATED]
By Anthony Capetola on August 20, 2019

Yes, it is true - Accelerated Delivery is going bye bye. "Starting 1st October, accelerated budget delivery will no longer be available on Search campaigns, Shopping campaigns, or shared...

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Google Shopping E-Commerce SEM PPC ecommerce Google Ads Smart Shopping Campaigns

Google Very Quietly Releases Item ID Targeting for Smart Shopping Campaigns
By Anthony Capetola on August 8, 2019

And we were just as surprised as you may be now, and on the heels of us adding support for Smart Shopping campaigns in Sales & Orders. Item ID subdivision has come to Smart Shopping...

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