The Importance of Branding in E-Commerce

By Richard Aviles on Jan 23, 2018

When most people think about a brand, they think of the visual aspect: they picture a popular product made by the brand, or they think of the brand’s logo. But in reality, the components that make up a brand are far more than just visual elements.

In addition to the mental image your brand evokes in consumers, there also exists a group of ideas or associations consumers have regarding your company. And these ideas and associations can manifest both in a practical and psychological way.

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Google Shopping Ads Testing New, Expandable, Full-Width Carousel?

By Anthony Capetola on Dec 08, 2017

We’ve seen quite a few rollouts by Google for Shopping this year. Some were big, such as an entirely new, and still-evolving Merchant Center, and others relatively small in the grand scheme of it.

As far as the display of Shopping ads themselves goes we’ve encountered Showcase formats and enhanced mobile-only styles.

Today, our team discovered yet another, and what we believe has not been seen just yet. We were only able to recreate the experience on a select few computers.

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We've Partnered With BigCommerce & Launched 'Google Shopping by Sales & Orders'!

By Anthony Capetola on Dec 04, 2017

Bethpage, NY – Sales & Orders, Premier Google Partner and creator of Management Software for Google Shopping, announced today it has partnered leading ecommerce platform provider BigCommerce to launch ‘Google Shopping by Sales & Orders,’ a native Product Feed Tool designed to help BigCommerce store owners effectively leverage the full capabilities Google Shopping.

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