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Topic: E Commerce

Google Shopping E-Commerce ecommerce E-Commerce Marketing Bing Shopping

Our Top 4 Optimizations for Boosting your Shopping Campaign ROAS
By Anthony Capetola on February 14, 2019

ROAS or Return on Ad Spend is the “buzz metric” of Shopping campaign optimization. Naturally, and as we’ve seen it time and time again, retailers always ask the same question: “How do I...

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Google Shopping E-Commerce ecommerce E-Commerce Marketing Bing Shopping

3 Things You Can Do When Your Shopping Campaigns Hit a Plateau
By Anthony Capetola on February 11, 2019

So, you’ve been managing and optimizing your Shopping campaigns for quite some time now. You’ve done everything you can think of from custom ad schedules to advanced location targeting....

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E-Commerce Feed Optimization Product Data Feeds ecommerce Partnerships

We’ve Partnered With PriceWaiter®
By Anthony Capetola on November 26, 2018

 We are super excited to announce that we have partnered with PriceWaiter® to give retailers the ability to use their existing product feeds to drive new customers and orders that...

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Google Shopping E-Commerce SEM PPC ecommerce Google Ads

Why Single Product Ad Groups are a Google Shopping Nightmare
By Anthony Capetola on October 30, 2018

Happy Halloween! It’s that time of the year again for tricks, treats, and of course a few good scares as well. Haunted houses and ghastly ghouls aside, “scary” can mean a lot of things...

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Google Shopping Google Merchant Center E-Commerce SEM PPC Feed Optimization Feeds Product Data Feeds BigCommerce ecommerce E-Commerce Marketing Google Ads Premier Partner Awards Google Premier Partners

Sales & Orders Named the 2018 Premier Partner Award Winner in Shopping Innovation (Americas)
By Anthony Capetola on October 26, 2018

On October 25th, 2018, Google Premier Partners from all parts of the Americas (including Canada, US, South America) gathered together in New York City to honor finalists and name winners...

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