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Topic: E Commerce

E-Commerce ecommerce E-Commerce Marketing Bing Shopping Bing Ads AOL Yahoo

Bing Now Serving Shopping Ads on Yahoo and AOL
By Anthony Capetola on April 23, 2019

Back in January, Bing Ads announced a strengthened partnership with Verizon Media in an effort to help improve how consumers find products and services across multiple platforms. Now,...

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Google Shopping E-Commerce PPC ecommerce E-Commerce Marketing

Google Images Now Part of Search Network for Shopping Ads by Default
By Anthony Capetola on March 8, 2019

Emails have gone out as of today with Google announcing that image search will now be part of the Search Network by default for Shopping Ads. Previously, the images section of Google was...

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Google Merchant Center E-Commerce Product Data Feeds ecommerce

Google Adds Organic Listings for Merchant Center Feeds
By Anthony Capetola on February 23, 2019

Yesterday, Google officially announced three major "upgrades" to three of its core products: Merchant Center, Search Console, and Manufacturer Center. The add-ons to Merchant Center and...

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Google Shopping E-Commerce ecommerce E-Commerce Marketing Bing Shopping Google Ads

3 Tips for Effectively Managing Brands in your Shopping Campaigns
By Anthony Capetola on February 21, 2019

One of the most common approaches to setting up Shopping campaigns is to segment everything by brand. By doing it this way, retailers can improve their control over ad spend while also...

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Google Shopping E-Commerce ecommerce E-Commerce Marketing Bing Shopping Showcase Shopping Ads Mobile Optimization

How to Maximize Sales and Minimize Waste with a Dedicated Mobile Shopping Campaign
By Anthony Capetola on February 18, 2019

It truly is becoming a mobile-first world, especially in the realm of ecommerce. According to Statista, nearly 40% of all ecommerce sales in 2018 and in the US alone were attributed to ...

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