3 Things You Can do When Your Shopping Campaigns Hit a Plateau

By Anthony Capetola on Feb 11, 2019

So, you’ve been managing and optimizing your Shopping campaigns for quite some time now. You’ve done everything you can think of from custom ad schedules to advanced location targeting. Yet, after all of that, you’ve started to notice that performance has pretty much hit its peak.

Sound familiar? Well, you’re not alone. This is an all-too-common occurrence when working with Shopping campaigns over time. Performance plateaus in Shopping campaigns, whether it be in Google or Bing, are simply inevitable.

Continue Reading

We’ve Partnered With PriceWaiter®

By Anthony Capetola on Nov 26, 2018

 

We are super excited to announce that we have partnered with PriceWaiter® to give retailers the ability to use their existing product feeds to drive new customers and orders that originate from all over the internet, including from other online stores, and even on Amazon.

Why is that great? Because you can field that offer/intent and win that customer - again, even if it’s from a customer on Amazon.com.

Continue Reading

Why Single Product Ad Groups are a Google Shopping Nightmare

By Anthony Capetola on Oct 30, 2018

Happy Halloween! It’s that time of the year again for tricks, treats, and of course a few good scares as well.

Haunted houses and ghastly ghouls aside, “scary” can mean a lot of things for all different walks of life, especially more so in ecommerce marketing.

Our team sees and tackles our very own type “scary” every single day in the form of mismanaged or poorly optimized approaches to Google Shopping.

Continue Reading

Sales & Orders Named the 2018 Premier Partner Award Winner in Shopping Innovation (Americas)

By Anthony Capetola on Oct 26, 2018

On October 25th, 2018, Google Premier Partners from all parts of the Americas (including Canada, US, South America) gathered together in New York City to honor finalists and name winners for the 2018 Premier Partner Awards.

We here at Sales & Orders were honored as finalists in the Shopping Innovation category in mid-September of 2018.

Continue Reading

We Now Manage Feeds for Shopping Actions

By Anthony Capetola on Oct 19, 2018

Our team is excited to announce support for Shopping Actions, not only via our apps for BigCommerce and Shopping and our Multi-Platform Feed Tool, but we can now provide Feed Management specifically for Shopping Actions!

Continue Reading

Want to see The Ultimate Ecommerce Marketing Suite in action?