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Topic: E Commerce Marketing

Google Shopping E-Commerce ecommerce E-Commerce Marketing Bing Shopping

Our Top 4 Optimizations for Boosting your Shopping Campaign ROAS
By Tony Capetola on February 14, 2019

ROAS or Return on Ad Spend is the “buzz metric” of Shopping campaign optimization. Naturally, and as we’ve seen it time and time again, retailers always ask the same question: “How do I...

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Google Shopping E-Commerce ecommerce E-Commerce Marketing Bing Shopping

3 Things You Can Do When Your Shopping Campaigns Hit a Plateau
By Tony Capetola on February 11, 2019

So, you’ve been managing and optimizing your Shopping campaigns for quite some time now. You’ve done everything you can think of from custom ad schedules to advanced location targeting....

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Google Shopping ecommerce E-Commerce Marketing Bing Shopping

Boost Your Shopping Campaign Click Through Rate with this 2-Prong Approach
By Tony Capetola on February 7, 2019

Click Through Rate is a mighty metric in Shopping campaigns. It defines how often people click on your ads after they’ve seen them. It is a very telling metric as well – a lower than...

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Google Shopping ecommerce E-Commerce Marketing Bing Shopping Bing Ads Google Ads

3 Ways to Cost-Effectively Drive Up Impressions in Shopping Campaigns
By Tony Capetola on February 4, 2019

Shopping campaigns in either Google or Bing (or both) are now a staple for any ecommerce business’s digital marketing strategy. Shopping ads themselves can be a consistently reliable...

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Google Shopping Google Merchant Center E-Commerce SEM PPC Feed Optimization Feeds Product Data Feeds BigCommerce ecommerce E-Commerce Marketing Google Ads Premier Partner Awards Google Premier Partners

Sales & Orders Named the 2018 Premier Partner Award Winner in Shopping Innovation (Americas)
By Tony Capetola on October 26, 2018

On October 25th, 2018, Google Premier Partners from all parts of the Americas (including Canada, US, South America) gathered together in New York City to honor finalists and name winners...

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