Boost Your Shopping Campaign Click Through Rate with this 2-Prong Approach

By Anthony Capetola on Feb 07, 2019

Click Through Rate is a mighty metric in Shopping campaigns. It defines how often people click on your ads after they’ve seen them.

It is a very telling metric as well – a lower than average (below 2%) or even a bottomed-out CTR indicates that your ad is not as compelling to the shopper than what your next competitor has.

Continue Reading

3 Ways to Cost-Effectively Drive Up Impressions in Shopping Campaigns

By Anthony Capetola on Feb 04, 2019

Shopping campaigns in either Google or Bing (or both) are now a staple for any ecommerce business’s digital marketing strategy. Shopping ads themselves can be a consistently reliable source for highly targeted traffic to one’s online store – traffic that not only has a high conversion probability but is also relatively less expensive to acquire than other types of campaigns like Text Ads.

Continue Reading

Sales & Orders Named the 2018 Premier Partner Award Winner in Shopping Innovation (Americas)

By Anthony Capetola on Oct 26, 2018

On October 25th, 2018, Google Premier Partners from all parts of the Americas (including Canada, US, South America) gathered together in New York City to honor finalists and name winners for the 2018 Premier Partner Awards.

We here at Sales & Orders were honored as finalists in the Shopping Innovation category in mid-September of 2018.

Continue Reading

We've Launched Our Bing Shopping Campaign Manager!

By Anthony Capetola on Sep 11, 2018

Not too long ago we announced the launch of our Bing Shopping Feed Tool which since then has allowed us to help more merchants expand their search marketing efforts.

Continue Reading

PriceJoy® By Sales & Orders Now an Official Google CSS Partner

By Anthony Capetola on Aug 13, 2018

We're extremely excited to announce that through our newly launched Comparison Shopping Service, PriceJoy®, we are now an Official Google CSS Partner.

By leveraging PriceJoy®, both EU-based and EU-targeting retailers can now list their products in the new, dedicated positions for Comparison Shopping Services on Google Shopping.

Continue Reading

Want to see The Ultimate Ecommerce Marketing Suite in action?