Google Shopping E-Commerce ecommerce E-Commerce Marketing Bing Shopping Showcase Shopping Ads Mobile Optimization
It truly is becoming a mobile-first world, especially in the realm of ecommerce. According to Statista, nearly 40% of all ecommerce sales in 2018 and in the US alone were attributed to ...
Continue Reading
Google Shopping E-Commerce ecommerce E-Commerce Marketing Bing Shopping
ROAS or Return on Ad Spend is the “buzz metric” of Shopping campaign optimization. Naturally, and as we’ve seen it time and time again, retailers always ask the same question: “How do I...
Continue Reading
Google Shopping E-Commerce ecommerce E-Commerce Marketing Bing Shopping
So, you’ve been managing and optimizing your Shopping campaigns for quite some time now. You’ve done everything you can think of from custom ad schedules to advanced location targeting....
Continue Reading
Google Shopping ecommerce E-Commerce Marketing Bing Shopping
Click Through Rate is a mighty metric in Shopping campaigns. It defines how often people click on your ads after they’ve seen them. It is a very telling metric as well – a lower than...
Continue Reading
Google Shopping ecommerce E-Commerce Marketing Bing Shopping Bing Ads Google Ads
Shopping campaigns in either Google or Bing (or both) are now a staple for any ecommerce business’s digital marketing strategy. Shopping ads themselves can be a consistently reliable...
Continue Reading
