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Topic: E Commerce Marketing

SEM PPC Selling Online Digital Marketing E-Commerce Marketing

Google Performance Max Campaigns Enter Beta Testing
By Richard Aviles on June 7, 2021

Google's latest automated campaign type has been officially cleared for beta launch after successfully yielding positive results in early-phase close testing.

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E-Commerce Black Friday Cyber Monday ecommerce E-Commerce Marketing

Maximize Ecommerce Profits This Holiday Selling Season
By Tony Capetola on August 11, 2020

As we approach the end of the summer, online retailers are typically at least thinking a little bit about the holidays. That thought process needs to change bit in the year of the...

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E-Commerce E-Commerce Marketing coronavirus covid-19

E-Commerce Advertising Recovering Quickly Despite COVID-19
By Tony Capetola on May 13, 2020

While e-commerce businesses were not completely immune to the impact of the coronavirus pandemic and spread of COVID-19, advertising spend and performance has surged as of late.

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COVID-19 Impact on US Retail Search Trends With Google
By Tony Capetola on May 11, 2020

Super proud to have been able to host our Senior Partner Management team at Google for some insight into retail search market trends and some bonus Q&A on Google Shopping.

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E-Commerce E-Commerce Marketing Affiliate Marketing

Drive More Sales With Affiliate Marketing for Your E-Commerce Store
By Tony Capetola on April 30, 2020

With major retail brands slashing commission rates or even shuttering their affiliate programs during the coronavirus outbreak, e-commerce store owners (more so than ever before) need to...

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