Not too long ago we announced the launch of our Bing Shopping Feed Tool which since then has allowed us to help more merchants expand their search marketing efforts.
By leveraging PriceJoy®, both EU-based and EU-targeting retailers can now list their products in the new, dedicated positions for Comparison Shopping Services on Google Shopping.
Notices have just started pouring in for retailers who are utilizing one of the more recent additions to Google Shopping: Showcase Shopping Ads.
Google has announced a minor change to select governing policies about Showcase Shopping Ads.
It was the major talk of the town for a few months this year: The EU’s incredible anti-trust case against Google, but more specifically how Google had to alter Google Shopping in the European market altogether.
(You can read the exact details outlined in a memo released by the European Commission here.)
The bare bones of it all essentially boiled down to the belief that Google was allegedly abusing its market hold over comparison shopping in the EU. The European Commission alleged that Google was “favoring its own content and thus muscling out” its competitors in the various CSEs or Comparison Shopping Engines out there.
Shopping Actions, officially announced in March of this year, has essentially taken the place of the now retired Purchases on Google program.
For consumers, Shopping Actions seeks to create a far more seamless purchase journey between Google Search (Shopping too!), and even through Google Assistant such as on Google Home devices.
Essentially, shoppers can leverage the various Google products and platforms to make online purchasing quicker and easier.