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Topic: E Commerce Marketing

Google Shopping Google Merchant Center Selling Online Google E-Commerce Marketing

E-Commerce Retailers Can Now Review And Create Google Smart Shopping Campaigns In Google Merchant Center
By Richard Aviles on September 21, 2021

In what was a rather understated feature release, Google has made it possible for e-commerce retailers to create a Google Smart Shopping Campaign right from within Google Merchant...

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E-Commerce E-Commerce Marketing Google Ads Mobile Optimization Search Engine Marketing Back To School Shopping

2021's Top Back To School Shopping Trends For E-Commerce
By Richard Aviles on August 12, 2021

2021's Back To School season is in full swing across the United States, and with demand already surging now is the time for e-commerce retailers to kick their marketing into high gear. 

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SEM PPC Selling Online Digital Marketing E-Commerce Marketing

Google Performance Max Campaigns Enter Beta Testing
By Richard Aviles on June 7, 2021

Google's latest automated campaign type has been officially cleared for beta launch after successfully yielding positive results in early-phase close testing.

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Maximize Ecommerce Profits This Holiday Selling Season
By Tony Capetola on August 11, 2020

As we approach the end of the summer, online retailers are typically at least thinking a little bit about the holidays. That thought process needs to change bit in the year of the...

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E-Commerce E-Commerce Marketing coronavirus covid-19

E-Commerce Advertising Recovering Quickly Despite COVID-19
By Tony Capetola on May 13, 2020

While e-commerce businesses were not completely immune to the impact of the coronavirus pandemic and spread of COVID-19, advertising spend and performance has surged as of late.

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