Why Live Chat Is A Can’t Miss Tool for E-Commerce Businesses

By Richard Aviles on Feb 08, 2018

In today’s era of instant gratification, waiting on hold for or pressing buttons on your phone for customer service is something that is outdated, and quite frankly, extremely frustrating.

From a personal stand point, there are few things less appealing that having to go through that process.

And I’m not alone. In fact, according to a recent report by Groove, only 44% of consumers reported having a positive experience via phone support.

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The Importance of Branding in E-Commerce

By Richard Aviles on Jan 23, 2018

When most people think about a brand, they think of the visual aspect: they picture a popular product made by the brand, or they think of the brand’s logo. But in reality, the components that make up a brand are far more than just visual elements.

In addition to the mental image your brand evokes in consumers, there also exists a group of ideas or associations consumers have regarding your company. And these ideas and associations can manifest both in a practical and psychological way.

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