The Skinny on Google's Shopping Actions and Google Express

By Anthony Capetola on Jul 18, 2018

So, we’ve received quite a few questions regarding two of the most interesting ways Google is looking to transform online shopping: Shopping Actions and Google Express.

Shopping Actions, officially announced in March of this year, has essentially taken the place of the now retired Purchases on Google program.

For consumers, Shopping Actions seeks to create a far more seamless purchase journey between Google Search (Shopping too!), and even through Google Assistant such as on Google Home devices.

Essentially, shoppers can leverage the various Google products and platforms to make online purchasing quicker and easier.

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Google Product Feed Specifications Update for 2018

By Anthony Capetola on Jun 27, 2018

Google has announced this years updates to Product Feed Specifications!

We see these every year as Google continues to seek to improve the Shopping experience for both consumers and retailers alike.

This years updates follow a bit of a theme in that certain requirements and how products may be disapproved are being relaxed.

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You Can Now Set Up Your Bing Shopping Feed For Free Using Sales & Orders!

By Anthony Capetola on Jun 26, 2018

We are super excited to announce the official launch of our Bing Shopping Feed Tool. You can now extend the reach of your product advertising to an entirely new sector of shoppers searching for products online.

The best part is that we’re making it super easy to get started, and it’s FREE for up to 100,000 products!

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A Guide To Creating An Affiliate Program For Your eCommerce Brand

By Michael Folling on Jun 19, 2018

Are you looking for a new marketing channel for your ecommerce business?

Would you like to have a network of experienced marketers to promote your products for you?

If you answered yes to either of the questions above, then you should consider creating an affiliate program. With an affiliate program you can get more customers for less effort by leveraging the experience of other marketers.

In this post I’ll show you how to create an affiliate program, including:

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Google Shopping Pro Optimization Tip: Building a Top Performers Campaign

By Richard Aviles on Feb 28, 2018

Effective Google Shopping strategy doesn't necessarily need to be overly complicated.

In our latest video, Marketing Manager Tony Capetola details a very simple optimization technique that can drive up your top line revenue, and help you make more sales.

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